Organizational aspects of the use of Internet marketing in the activities of a fitness club
The article analyzes the use of Internet technologies and Internet marketing in the activities of a fitness club. The results of the research of organizational aspects of the use of Internet marketing in the activities of the fitness club are presented. The purpose - to determine organizational as...
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| Format: | Article |
| Language: | English |
| Published: |
Kharkiv State Academy of Physical Culture
2019-12-01
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| Series: | Слобожанський науково-спортивний вісник |
| Subjects: | |
| Online Access: | http://journals.uran.ua/index.php/1991-0177/article/view/203766/207008 |
| _version_ | 1818281827875422208 |
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| author | Sereda Nataliiya |
| author_facet | Sereda Nataliiya |
| author_sort | Sereda Nataliiya |
| collection | DOAJ |
| description | The article
analyzes the use of Internet technologies and Internet marketing in the activities of a fitness club. The results of the research of organizational
aspects of the use of Internet marketing in the activities of the fitness club are presented. The purpose - to determine organizational aspects
of the use of Internet marketing in the activities of a fitness club. Materials and methods study: the study used the following research
methods: analysis of literary sources and documents, questionnaires, methods of marketing analysis, methods of mathematical statistics.
The study was conducted on the basis of 5 fitness club in Kharkiv. A total of 75 people participated in the study. The respondents included:
directors, deputy directors, administrators, instructors, coaches. Results: on the basis of the conducted marketing analysis, an overall picture
of the possibilities of the Internet in the marketing policy of the fitness club was formed. Conclusions: the study generalized information about
the features of using the Internet in the fitness club. The results of the survey on the peculiarities of the use of Internet marketing in organizational
and management activities of the fitness club are presented. |
| first_indexed | 2024-12-13T00:11:19Z |
| format | Article |
| id | doaj.art-4d128879a1744bd69c2475f9bb448d4d |
| institution | Directory Open Access Journal |
| issn | 1991-0177 1999-818X |
| language | English |
| last_indexed | 2024-12-13T00:11:19Z |
| publishDate | 2019-12-01 |
| publisher | Kharkiv State Academy of Physical Culture |
| record_format | Article |
| series | Слобожанський науково-спортивний вісник |
| spelling | doaj.art-4d128879a1744bd69c2475f9bb448d4d2022-12-22T00:05:58ZengKharkiv State Academy of Physical CultureСлобожанський науково-спортивний вісник1991-01771999-818X2019-12-016К899210.15391/snsv.2019-6.038Organizational aspects of the use of Internet marketing in the activities of a fitness clubSereda Nataliiyahttps://orcid.org/0000-0002-8320-3000The article analyzes the use of Internet technologies and Internet marketing in the activities of a fitness club. The results of the research of organizational aspects of the use of Internet marketing in the activities of the fitness club are presented. The purpose - to determine organizational aspects of the use of Internet marketing in the activities of a fitness club. Materials and methods study: the study used the following research methods: analysis of literary sources and documents, questionnaires, methods of marketing analysis, methods of mathematical statistics. The study was conducted on the basis of 5 fitness club in Kharkiv. A total of 75 people participated in the study. The respondents included: directors, deputy directors, administrators, instructors, coaches. Results: on the basis of the conducted marketing analysis, an overall picture of the possibilities of the Internet in the marketing policy of the fitness club was formed. Conclusions: the study generalized information about the features of using the Internet in the fitness club. The results of the survey on the peculiarities of the use of Internet marketing in organizational and management activities of the fitness club are presented.http://journals.uran.ua/index.php/1991-0177/article/view/203766/207008marketinginternet |
| spellingShingle | Sereda Nataliiya Organizational aspects of the use of Internet marketing in the activities of a fitness club Слобожанський науково-спортивний вісник marketing internet |
| title | Organizational aspects of the use of Internet marketing in the activities of a fitness club |
| title_full | Organizational aspects of the use of Internet marketing in the activities of a fitness club |
| title_fullStr | Organizational aspects of the use of Internet marketing in the activities of a fitness club |
| title_full_unstemmed | Organizational aspects of the use of Internet marketing in the activities of a fitness club |
| title_short | Organizational aspects of the use of Internet marketing in the activities of a fitness club |
| title_sort | organizational aspects of the use of internet marketing in the activities of a fitness club |
| topic | marketing internet |
| url | http://journals.uran.ua/index.php/1991-0177/article/view/203766/207008 |
| work_keys_str_mv | AT seredanataliiya organizationalaspectsoftheuseofinternetmarketingintheactivitiesofafitnessclub |