Samarinda City Branding through Tourism Communication of Dayak Village in Pampang
The Dayak village in Pampang, Samarinda in East Kalimantan has cultural potential, especially the performing arts that is utilized to support the development of regional tourism. For this reason, this study aims to find out how Dayak cultural symbols in the village of Pampang is used for the strateg...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Islam Bandung
2020-06-01
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| Series: | MediaTor |
| Subjects: | |
| Online Access: | https://ejournal.unisba.ac.id/index.php/mediator/article/view/5654 |
| _version_ | 1818518450292654080 |
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| author | Tuti Widiastuti Eli Jamilah Mihardja Prima Mulyasari Agustini |
| author_facet | Tuti Widiastuti Eli Jamilah Mihardja Prima Mulyasari Agustini |
| author_sort | Tuti Widiastuti |
| collection | DOAJ |
| description | The Dayak village in Pampang, Samarinda in East Kalimantan has cultural potential, especially the performing arts that is utilized to support the development of regional tourism. For this reason, this study aims to find out how Dayak cultural symbols in the village of Pampang is used for the strategy of Samarinda city branding. The symbolic of interaction perspective is used to analyze the use of cultural symbols in the imaging of a city. The research method used is descriptive qualitative. Data are collected from interviews with various informants from the government, community leaders, and traditional leaders. Finding of the research indicated that the performing arts is used as a resource in tourism development with a cultural perspective. Cultural symbols in the performing arts can be a means of symbolic interaction of the Dayak culture in Pampang among the community, domestic and foreign tourists who come to this village. This cultural performing can be an attraction of Samarinda City, which has minimal potential for a nature tourism. The utilization of regional cultural potential can be maximized by increasing support from formal and informal institutions to manage this potential to support the image of the city. |
| first_indexed | 2024-12-11T01:10:42Z |
| format | Article |
| id | doaj.art-4d1bd140ebf7479c96e9d15ef4e46913 |
| institution | Directory Open Access Journal |
| issn | 1411-5883 |
| language | Indonesian |
| last_indexed | 2024-12-11T01:10:42Z |
| publishDate | 2020-06-01 |
| publisher | Universitas Islam Bandung |
| record_format | Article |
| series | MediaTor |
| spelling | doaj.art-4d1bd140ebf7479c96e9d15ef4e469132022-12-22T01:26:03ZindUniversitas Islam BandungMediaTor1411-58832020-06-0113112013010.29313/mediator.v13i1.56543381Samarinda City Branding through Tourism Communication of Dayak Village in PampangTuti Widiastuti0Eli Jamilah Mihardja1Prima Mulyasari Agustini2Bakrie UniversityBakrie UniversityBakrie UniversityThe Dayak village in Pampang, Samarinda in East Kalimantan has cultural potential, especially the performing arts that is utilized to support the development of regional tourism. For this reason, this study aims to find out how Dayak cultural symbols in the village of Pampang is used for the strategy of Samarinda city branding. The symbolic of interaction perspective is used to analyze the use of cultural symbols in the imaging of a city. The research method used is descriptive qualitative. Data are collected from interviews with various informants from the government, community leaders, and traditional leaders. Finding of the research indicated that the performing arts is used as a resource in tourism development with a cultural perspective. Cultural symbols in the performing arts can be a means of symbolic interaction of the Dayak culture in Pampang among the community, domestic and foreign tourists who come to this village. This cultural performing can be an attraction of Samarinda City, which has minimal potential for a nature tourism. The utilization of regional cultural potential can be maximized by increasing support from formal and informal institutions to manage this potential to support the image of the city.https://ejournal.unisba.ac.id/index.php/mediator/article/view/5654city branding, symbolic interactionism, tourism communication, dayak village, pampang |
| spellingShingle | Tuti Widiastuti Eli Jamilah Mihardja Prima Mulyasari Agustini Samarinda City Branding through Tourism Communication of Dayak Village in Pampang MediaTor city branding, symbolic interactionism, tourism communication, dayak village, pampang |
| title | Samarinda City Branding through Tourism Communication of Dayak Village in Pampang |
| title_full | Samarinda City Branding through Tourism Communication of Dayak Village in Pampang |
| title_fullStr | Samarinda City Branding through Tourism Communication of Dayak Village in Pampang |
| title_full_unstemmed | Samarinda City Branding through Tourism Communication of Dayak Village in Pampang |
| title_short | Samarinda City Branding through Tourism Communication of Dayak Village in Pampang |
| title_sort | samarinda city branding through tourism communication of dayak village in pampang |
| topic | city branding, symbolic interactionism, tourism communication, dayak village, pampang |
| url | https://ejournal.unisba.ac.id/index.php/mediator/article/view/5654 |
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