Samarinda City Branding through Tourism Communication of Dayak Village in Pampang

Samarinda City Branding through Tourism Communication of Dayak Village in Pampang

The Dayak village in Pampang, Samarinda in East Kalimantan has cultural potential, especially the performing arts that is utilized to support the development of regional tourism. For this reason, this study aims to find out how Dayak cultural symbols in the village of Pampang is used for the strateg...

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Bibliographic Details
Main Authors:	Tuti Widiastuti, Eli Jamilah Mihardja, Prima Mulyasari Agustini
Format:	Article
Language:	Indonesian
Published:	Universitas Islam Bandung 2020-06-01
Series:	MediaTor
Subjects:	city branding, symbolic interactionism, tourism communication, dayak village, pampang
Online Access:	https://ejournal.unisba.ac.id/index.php/mediator/article/view/5654

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