KEPUASAN DAN LOYALITAS PETANI PADI TERHADAP PESTISIDA

KEPUASAN DAN LOYALITAS PETANI PADI TERHADAP PESTISIDA

Satisfaction and loyalty are important factors to mantain and to increase the level of sales. The purpose of this study was to analyze the satisfaction and loyalty to pesticides of paddy farmers. This study used crosssectional design with 100 farmers as samplesthat were chosen by simple random sampl...

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Bibliographic Details
Main Authors: Fibria Mustikarini, Retnaningsih Retnaningsih, Megawati Simanjuntak
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2014-05-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
loyalty
paddy farmers
pesticides
satisfaction
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/10002

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