Toute langue est-elle commodifiable ? Quelques réflexions à partir de la situation actuelle du gaélique et de l’écossais en Écosse
Based on a study of Gaelic and Scots in Scotland, this article asks the following question: are all languages saleable? Or more precisely, is everything in a language saleable? What elements are selected, by whom, and why? The article shows that the answer depends on the sociolinguistic status of th...
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| Format: | Article |
| Language: | fra |
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Université de Bretagne Occidentale – UBO
2015-06-01
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| Series: | La Bretagne Linguistique |
| Subjects: | |
| Online Access: | http://journals.openedition.org/lbl/1077 |
| _version_ | 1797402320054517760 |
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| author | James Costa Wilson |
| author_facet | James Costa Wilson |
| author_sort | James Costa Wilson |
| collection | DOAJ |
| description | Based on a study of Gaelic and Scots in Scotland, this article asks the following question: are all languages saleable? Or more precisely, is everything in a language saleable? What elements are selected, by whom, and why? The article shows that the answer depends on the sociolinguistic status of the language in question. In the case of Gaelic, as with many minority languages indexing a prestigious culture, the use of the language adds authenticity and therefore soul to a product. Scots, on the other hand, which is largely reduced to humorous use in public contexts, is objectified as a fixed language and a vehicle for humour and wisdom, in short, as a language of the people. And it is sold as such on a large number of mediums but with no resulting added value. Quite the reverse in fact. It is the mediums that add materiality to Scots. |
| first_indexed | 2024-03-09T02:22:39Z |
| format | Article |
| id | doaj.art-4d3cf43862c44aabb65ce99a32de2e53 |
| institution | Directory Open Access Journal |
| issn | 1270-2412 2727-9383 |
| language | fra |
| last_indexed | 2024-03-09T02:22:39Z |
| publishDate | 2015-06-01 |
| publisher | Université de Bretagne Occidentale – UBO |
| record_format | Article |
| series | La Bretagne Linguistique |
| spelling | doaj.art-4d3cf43862c44aabb65ce99a32de2e532023-12-06T16:24:10ZfraUniversité de Bretagne Occidentale – UBOLa Bretagne Linguistique1270-24122727-93832015-06-011920521810.4000/lbl.1077Toute langue est-elle commodifiable ? Quelques réflexions à partir de la situation actuelle du gaélique et de l’écossais en ÉcosseJames Costa WilsonBased on a study of Gaelic and Scots in Scotland, this article asks the following question: are all languages saleable? Or more precisely, is everything in a language saleable? What elements are selected, by whom, and why? The article shows that the answer depends on the sociolinguistic status of the language in question. In the case of Gaelic, as with many minority languages indexing a prestigious culture, the use of the language adds authenticity and therefore soul to a product. Scots, on the other hand, which is largely reduced to humorous use in public contexts, is objectified as a fixed language and a vehicle for humour and wisdom, in short, as a language of the people. And it is sold as such on a large number of mediums but with no resulting added value. Quite the reverse in fact. It is the mediums that add materiality to Scots.http://journals.openedition.org/lbl/1077Gaelic (language)Scots (language)commodificationauthenticitysociolinguistics |
| spellingShingle | James Costa Wilson Toute langue est-elle commodifiable ? Quelques réflexions à partir de la situation actuelle du gaélique et de l’écossais en Écosse La Bretagne Linguistique Gaelic (language) Scots (language) commodification authenticity sociolinguistics |
| title | Toute langue est-elle commodifiable ? Quelques réflexions à partir de la situation actuelle du gaélique et de l’écossais en Écosse |
| title_full | Toute langue est-elle commodifiable ? Quelques réflexions à partir de la situation actuelle du gaélique et de l’écossais en Écosse |
| title_fullStr | Toute langue est-elle commodifiable ? Quelques réflexions à partir de la situation actuelle du gaélique et de l’écossais en Écosse |
| title_full_unstemmed | Toute langue est-elle commodifiable ? Quelques réflexions à partir de la situation actuelle du gaélique et de l’écossais en Écosse |
| title_short | Toute langue est-elle commodifiable ? Quelques réflexions à partir de la situation actuelle du gaélique et de l’écossais en Écosse |
| title_sort | toute langue est elle commodifiable quelques reflexions a partir de la situation actuelle du gaelique et de l ecossais en ecosse |
| topic | Gaelic (language) Scots (language) commodification authenticity sociolinguistics |
| url | http://journals.openedition.org/lbl/1077 |
| work_keys_str_mv | AT jamescostawilson toutelangueestellecommodifiablequelquesreflexionsapartirdelasituationactuelledugaeliqueetdelecossaisenecosse |