Beyond Canned Television
The October of 2018 saw the creation of BBC Earth Tribe, a global online brand representing BBC Natural History Unit (NHU)’s programming on Tencent Video, one of China’s leading online streaming services. Besides providing over 650 hours of BBC documentaries to Chinese online audiences, BBC Earth Tr...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Netherlands Institute for Sound and Vision
2020-08-01
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| Series: | VIEW Journal of European Television History and Culture |
| Online Access: | https://www.viewjournal.eu/article/10.18146/view.224/ |
| _version_ | 1818327590267518976 |
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| author | Lin, Lisa |
| author_facet | Lin, Lisa |
| author_sort | Lin, Lisa |
| collection | DOAJ |
| description | The October of 2018 saw the creation of BBC Earth Tribe, a global online brand representing BBC Natural History Unit (NHU)’s programming on Tencent Video, one of China’s leading online streaming services. Besides providing over 650 hours of BBC documentaries to Chinese online audiences, BBC Earth Tribe delivers unprecedented access to creators from BBC NHU through interactive screen forms and offline events. This article offers a study of BBC Earth’s global strategies in its partnerships with one of the largest Chinese digital platforms, Tencent, in terms of coproduction and online community building beyond traditional canned television distribution. It examines Project Penguin, which has formalised coproduction partnerships between BBC Studios and Tencent Online Media Group (OMG) since October 2018. The distribution partnerships involve not only pre-sales of BBC Earth’s flagship documentaries but also coproduction and online community building on Tencent-run platforms, from streaming services to social media platforms. By examining BBC Earth’s distribution strategies in the Chinese media landscape from the early 2000s, the paper aims to theorise distribution strategies between BBC Studios and Tencent Video and its socio-cultural implications on television distribution in the digital, multiplatform era of convergence. |
| first_indexed | 2024-12-13T12:18:41Z |
| format | Article |
| id | doaj.art-4d487eff85464f80bbcb5039dbcbb0e4 |
| institution | Directory Open Access Journal |
| issn | 2213-0969 |
| language | English |
| last_indexed | 2024-12-13T12:18:41Z |
| publishDate | 2020-08-01 |
| publisher | Netherlands Institute for Sound and Vision |
| record_format | Article |
| series | VIEW Journal of European Television History and Culture |
| spelling | doaj.art-4d487eff85464f80bbcb5039dbcbb0e42022-12-21T23:46:38ZengNetherlands Institute for Sound and VisionVIEW Journal of European Television History and Culture2213-09692020-08-019172110.18146/view.224Beyond Canned TelevisionLin, LisaThe October of 2018 saw the creation of BBC Earth Tribe, a global online brand representing BBC Natural History Unit (NHU)’s programming on Tencent Video, one of China’s leading online streaming services. Besides providing over 650 hours of BBC documentaries to Chinese online audiences, BBC Earth Tribe delivers unprecedented access to creators from BBC NHU through interactive screen forms and offline events. This article offers a study of BBC Earth’s global strategies in its partnerships with one of the largest Chinese digital platforms, Tencent, in terms of coproduction and online community building beyond traditional canned television distribution. It examines Project Penguin, which has formalised coproduction partnerships between BBC Studios and Tencent Online Media Group (OMG) since October 2018. The distribution partnerships involve not only pre-sales of BBC Earth’s flagship documentaries but also coproduction and online community building on Tencent-run platforms, from streaming services to social media platforms. By examining BBC Earth’s distribution strategies in the Chinese media landscape from the early 2000s, the paper aims to theorise distribution strategies between BBC Studios and Tencent Video and its socio-cultural implications on television distribution in the digital, multiplatform era of convergence.https://www.viewjournal.eu/article/10.18146/view.224/ |
| spellingShingle | Lin, Lisa Beyond Canned Television VIEW Journal of European Television History and Culture |
| title | Beyond Canned Television |
| title_full | Beyond Canned Television |
| title_fullStr | Beyond Canned Television |
| title_full_unstemmed | Beyond Canned Television |
| title_short | Beyond Canned Television |
| title_sort | beyond canned television |
| url | https://www.viewjournal.eu/article/10.18146/view.224/ |
| work_keys_str_mv | AT linlisa beyondcannedtelevision |