Using of turquoise organization’s concept to benchmark indicators of creative team management

The purpose of this study is to study the possibilities of applying the turquoise type organization model in creative industries, where there is a need for constant staff development to achieve maximum results. When analyzing the turquoise organization model, a number of factors should be taken into...

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Main Authors: A. R. Akopyan, Yu. V. Vorontsova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2022-07-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/3582
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author A. R. Akopyan
Yu. V. Vorontsova
author_facet A. R. Akopyan
Yu. V. Vorontsova
author_sort A. R. Akopyan
collection DOAJ
description The purpose of this study is to study the possibilities of applying the turquoise type organization model in creative industries, where there is a need for constant staff development to achieve maximum results. When analyzing the turquoise organization model, a number of factors should be taken into account, on which it relies, and also choose from a number of them those that really have a significant impact on the formation of the turquoise approach in creative industries. At a certain stage, from a non-standard creative management model, one way or another, it is necessary to return to traditional management methods while maintaining the basic principles of the turquoise organization, which can be considered as a standard. The introduction of such tools into the creative team/process management system qualitatively improves the mechanism of managerial decision-making, and also allows it to be debugged through unidirectional actions of both managers and the entire creative team. To implement the task of standardization, a universal model of quantitative assessment of qualitative indicators was developed, taking into account the dynamics of their changes. At the same time, a model was built for selecting indicators for the formation of a set of personnel characteristics in order to benchmark them relative to the level of the same characteristics of the turquoise organization, taking into account the possibility of their transversal change over time.
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spelling doaj.art-4d6e59fe9e1643478ef04f3d6458c1982024-03-26T14:23:11ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152022-07-010520320910.26425/1816-4277-2022-5-203-2092477Using of turquoise organization’s concept to benchmark indicators of creative team managementA. R. Akopyan0Yu. V. Vorontsova1State University of ManagementState University of ManagementThe purpose of this study is to study the possibilities of applying the turquoise type organization model in creative industries, where there is a need for constant staff development to achieve maximum results. When analyzing the turquoise organization model, a number of factors should be taken into account, on which it relies, and also choose from a number of them those that really have a significant impact on the formation of the turquoise approach in creative industries. At a certain stage, from a non-standard creative management model, one way or another, it is necessary to return to traditional management methods while maintaining the basic principles of the turquoise organization, which can be considered as a standard. The introduction of such tools into the creative team/process management system qualitatively improves the mechanism of managerial decision-making, and also allows it to be debugged through unidirectional actions of both managers and the entire creative team. To implement the task of standardization, a universal model of quantitative assessment of qualitative indicators was developed, taking into account the dynamics of their changes. At the same time, a model was built for selecting indicators for the formation of a set of personnel characteristics in order to benchmark them relative to the level of the same characteristics of the turquoise organization, taking into account the possibility of their transversal change over time.https://vestnik.guu.ru/jour/article/view/3582turquoise organizationcarlos sauramodelingcreative teamtransversalitymanagementstandardization
spellingShingle A. R. Akopyan
Yu. V. Vorontsova
Using of turquoise organization’s concept to benchmark indicators of creative team management
Вестник университета
turquoise organization
carlos saura
modeling
creative team
transversality
management
standardization
title Using of turquoise organization’s concept to benchmark indicators of creative team management
title_full Using of turquoise organization’s concept to benchmark indicators of creative team management
title_fullStr Using of turquoise organization’s concept to benchmark indicators of creative team management
title_full_unstemmed Using of turquoise organization’s concept to benchmark indicators of creative team management
title_short Using of turquoise organization’s concept to benchmark indicators of creative team management
title_sort using of turquoise organization s concept to benchmark indicators of creative team management
topic turquoise organization
carlos saura
modeling
creative team
transversality
management
standardization
url https://vestnik.guu.ru/jour/article/view/3582
work_keys_str_mv AT arakopyan usingofturquoiseorganizationsconcepttobenchmarkindicatorsofcreativeteammanagement
AT yuvvorontsova usingofturquoiseorganizationsconcepttobenchmarkindicatorsofcreativeteammanagement