WHAT IS THE USE OF A SINGLE-CASE STUDY IN MANAGEMENT RESEARCH?

The purpose of this article is to present a defense of the use of single case studies in management research. The defense is necessary because this type of research has been relegated to a secondary role, or even rejected, by many researchers, who consider it unscientific. Evidence of this low statu...

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Bibliographic Details
Main Authors: Fábio Luiz Mariotto, Pedro Pinto Zanni, Gustavo Hermínio Salati Marcondes de Moraes
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2014-06-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/what__is_the_use_of_a_single_case_study_in_management_research.pdf