DETERMINING THE PRIORITY OF THE MARKETING MIX OF THE KUANTAN-II FRIED BANANA AGROINDUSTRY BUSINESS IN THE SUB-DISTRICT OF LIMA PULUH KOTA PEKANBARU USING AHP METHOD

DETERMINING THE PRIORITY OF THE MARKETING MIX OF THE KUANTAN-II FRIED BANANA AGROINDUSTRY BUSINESS IN THE SUB-DISTRICT OF LIMA PULUH KOTA PEKANBARU USING AHP METHOD

The purpose of this research is to analyze the priority of the right marketing mix decision in the fan-fried banana agro-industry Kuantan-II. The research method for drawing samples was carried out by using purposive sampling technique. Data analysis method to analyze  priority of marketing mix uses...

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Bibliographic Details
Main Authors: Astrie Vita Maisari, Rini Nizar, Hamdan Yasid
Format: Article
Language:English
Published: BPFP Universitas Bengkulu 2022-03-01
Series:Jurnal Agrisep
Subjects:
ahp
fried banana
marketing mix
Online Access:https://ejournal.unib.ac.id/agrisep/article/view/16021

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