A study of service quality, corporate image, customer satisfaction, revisit intention and word-of-mouth: evidence from the KTV industry
Purpose – This paper aims to understand the impact of service quality on corporate image and customer satisfaction. Furthermore, this study also examined the influence of corporate image and customer satisfaction on revisit intention and word of mouth. The mediation effect of corporate image and cus...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2022-08-01
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| Series: | PSU Research Review |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/PRR-08-2019-0029/full/pdf |