| Summary: | This article aims to describe and analyze the reception to the works of Roland Barthes in São Paulo’s academic criticism. To achieve this goal, we study articles published in University of São Paulo’s magazine Língua e Literatura, established in 1972 and still in circulation. The selection of Barthes’ concepts in articles from the magazine highlights the dynamics that governs the perception of the image of the French writer in every Brazilian historical moment: from leader of structuralism, in the 70s, to the post-modern libertarian in the 2000s, we can not only see a difference in the appreciation of his writings, but also a change of the profile of academic critics.
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