Summary: | This article describes the way as the University of Zulia assumes institutional communication and disclosure of its scientific production, through the Web portal: LUZ-Web, Agency de Notices (light/DNA), as a means of communication that facilitates the processing and dissemination of scientific journalism. The general objective was to examine media coverage of climate change on the web site of the University of Zulia, through the analysis of their news content of these topics, stored in your repository of cyberspace. The results showed a University communication related with the scientific journalism as part of the dissemination of the work of the institution, which recorded one hundred and seventy-five information about science and technology published between June 2009 and September 2012, including twenty-four linked directly or indirectly with the climate change, however, in general there is precedence of other content on the University and the Academy in relation to messages about the intellectual production carried outreason why it is concluded that the various activities of the University events, such as teaching, research and extension, form part of unevenly from the institutional communication universe that spreads and disseminates through the light/DNA.
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