Importance And Contents Of Business Plan: A Case-Based Approach

Planning and business plan, as a its product represent essential part of the overall business management. The business plan covers all important aspects of the business and the key factors that affect its performance. The business plan is used to increase the opportunities for development, growth an...

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Main Author: Ruqayah Abdullah
Format: Article
Language:Indonesian
Published: Telkom University 2020-08-01
Series:Jurnal Manajemen Indonesia
Subjects:
Online Access:https://journals.telkomuniversity.ac.id/ijm/article/view/3204
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author Ruqayah Abdullah
author_facet Ruqayah Abdullah
author_sort Ruqayah Abdullah
collection DOAJ
description Planning and business plan, as a its product represent essential part of the overall business management. The business plan covers all important aspects of the business and the key factors that affect its performance. The business plan is used to increase the opportunities for development, growth and raise additional capital. This paper discusses the importance of business plan, its contents and provides some rules that should be taken into consideration during its writing, etc. In this paper is used the case-based methodology, where a practical example of a business plan is provided. The paper ends with discussion and conclusion section and limitations, practical implication and future research avenues as well.
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spelling doaj.art-4db03430e8974d5392d021587cb911b42022-12-21T19:17:36ZindTelkom UniversityJurnal Manajemen Indonesia1411-78352502-37132020-08-01202164176https://doi.org/10.25124/jmi.v20i2.3204Importance And Contents Of Business Plan: A Case-Based ApproachRuqayah Abdullah0University of Miami,Planning and business plan, as a its product represent essential part of the overall business management. The business plan covers all important aspects of the business and the key factors that affect its performance. The business plan is used to increase the opportunities for development, growth and raise additional capital. This paper discusses the importance of business plan, its contents and provides some rules that should be taken into consideration during its writing, etc. In this paper is used the case-based methodology, where a practical example of a business plan is provided. The paper ends with discussion and conclusion section and limitations, practical implication and future research avenues as well.https://journals.telkomuniversity.ac.id/ijm/article/view/3204planning; business pan; entrepreneur; marketing; capital
spellingShingle Ruqayah Abdullah
Importance And Contents Of Business Plan: A Case-Based Approach
Jurnal Manajemen Indonesia
planning; business pan; entrepreneur; marketing; capital
title Importance And Contents Of Business Plan: A Case-Based Approach
title_full Importance And Contents Of Business Plan: A Case-Based Approach
title_fullStr Importance And Contents Of Business Plan: A Case-Based Approach
title_full_unstemmed Importance And Contents Of Business Plan: A Case-Based Approach
title_short Importance And Contents Of Business Plan: A Case-Based Approach
title_sort importance and contents of business plan a case based approach
topic planning; business pan; entrepreneur; marketing; capital
url https://journals.telkomuniversity.ac.id/ijm/article/view/3204
work_keys_str_mv AT ruqayahabdullah importanceandcontentsofbusinessplanacasebasedapproach