Importance And Contents Of Business Plan: A Case-Based Approach
Planning and business plan, as a its product represent essential part of the overall business management. The business plan covers all important aspects of the business and the key factors that affect its performance. The business plan is used to increase the opportunities for development, growth an...
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Format: | Article |
Language: | Indonesian |
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Telkom University
2020-08-01
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Series: | Jurnal Manajemen Indonesia |
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Online Access: | https://journals.telkomuniversity.ac.id/ijm/article/view/3204 |
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author | Ruqayah Abdullah |
author_facet | Ruqayah Abdullah |
author_sort | Ruqayah Abdullah |
collection | DOAJ |
description | Planning and business plan, as a its product represent essential part of the overall business management. The business plan covers all important aspects of the business and the key factors that affect its performance. The business plan is used to increase the opportunities for development, growth and raise additional capital. This paper discusses the importance of business plan, its contents and provides some rules that should be taken into consideration during its writing, etc. In this paper is used the case-based methodology, where a practical example of a business plan is provided. The paper ends with discussion and conclusion section and limitations, practical implication and future research avenues as well. |
first_indexed | 2024-12-21T03:26:05Z |
format | Article |
id | doaj.art-4db03430e8974d5392d021587cb911b4 |
institution | Directory Open Access Journal |
issn | 1411-7835 2502-3713 |
language | Indonesian |
last_indexed | 2024-12-21T03:26:05Z |
publishDate | 2020-08-01 |
publisher | Telkom University |
record_format | Article |
series | Jurnal Manajemen Indonesia |
spelling | doaj.art-4db03430e8974d5392d021587cb911b42022-12-21T19:17:36ZindTelkom UniversityJurnal Manajemen Indonesia1411-78352502-37132020-08-01202164176https://doi.org/10.25124/jmi.v20i2.3204Importance And Contents Of Business Plan: A Case-Based ApproachRuqayah Abdullah0University of Miami,Planning and business plan, as a its product represent essential part of the overall business management. The business plan covers all important aspects of the business and the key factors that affect its performance. The business plan is used to increase the opportunities for development, growth and raise additional capital. This paper discusses the importance of business plan, its contents and provides some rules that should be taken into consideration during its writing, etc. In this paper is used the case-based methodology, where a practical example of a business plan is provided. The paper ends with discussion and conclusion section and limitations, practical implication and future research avenues as well.https://journals.telkomuniversity.ac.id/ijm/article/view/3204planning; business pan; entrepreneur; marketing; capital |
spellingShingle | Ruqayah Abdullah Importance And Contents Of Business Plan: A Case-Based Approach Jurnal Manajemen Indonesia planning; business pan; entrepreneur; marketing; capital |
title | Importance And Contents Of Business Plan: A Case-Based Approach |
title_full | Importance And Contents Of Business Plan: A Case-Based Approach |
title_fullStr | Importance And Contents Of Business Plan: A Case-Based Approach |
title_full_unstemmed | Importance And Contents Of Business Plan: A Case-Based Approach |
title_short | Importance And Contents Of Business Plan: A Case-Based Approach |
title_sort | importance and contents of business plan a case based approach |
topic | planning; business pan; entrepreneur; marketing; capital |
url | https://journals.telkomuniversity.ac.id/ijm/article/view/3204 |
work_keys_str_mv | AT ruqayahabdullah importanceandcontentsofbusinessplanacasebasedapproach |