Factors Affecting Study Program Selection
It is essential to understand and address the evolving factors influencing student decision-making in choosing study programs at universities in North Maluku to provide valuable insights for educational institutions. This research aims to analyze the factors influencing student decision-making in c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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cita konsultindo
2024-01-01
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| Series: | Asian Journal of Management, Entrepreneurship and Social Science |
| Subjects: | |
| Online Access: | https://www.ajmesc.com/index.php/ajmesc/article/view/640 |
| _version_ | 1797365915611824128 |
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| author | Muhammad Sofyan Do Musa Budiyanto Budiyanto Suhermin Suhermin |
| author_facet | Muhammad Sofyan Do Musa Budiyanto Budiyanto Suhermin Suhermin |
| author_sort | Muhammad Sofyan Do Musa |
| collection | DOAJ |
| description |
It is essential to understand and address the evolving factors influencing student decision-making in choosing study programs at universities in North Maluku to provide valuable insights for educational institutions. This research aims to analyze the factors influencing student decision-making in choosing a study program at universities in North Maluku, with a specific focus on the mediation role of psychological factors in the decision-making process. This research uses purposive sampling to acquire the data. A total of 219 respondents were acquired and analyzed using SEM. Socio-cultural has a positive and insignificant effect on psychology. The referral group has a negative and insignificant effect on psychology. Marketing communications have a negative and insignificant effect on psychology. Personal factors have a positive and significant influence on psychology. Socio-cultural factors have a negative and insignificant effect on decision-making. The referral group has a negative and insignificant effect on decision-making. Marketing communications have a positive and insignificant effect on decision-making. Personal factors have a positive and insignificant effect on decision-making. Psychology has a positive and significant influence on decision-making. Psychology mediates socio-cultural influences on decision-making. Psychology mediates the influence of reference groups on decision-making. Psychology does not mediate the influence of marketing communications on decision-making. Psychology mediates the influence of personal factors on students' decision-making.
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| first_indexed | 2024-03-08T16:55:45Z |
| format | Article |
| id | doaj.art-4db0fb15386e46ec841ad4362e6b0d0f |
| institution | Directory Open Access Journal |
| issn | 2808-7399 |
| language | English |
| last_indexed | 2024-03-08T16:55:45Z |
| publishDate | 2024-01-01 |
| publisher | cita konsultindo |
| record_format | Article |
| series | Asian Journal of Management, Entrepreneurship and Social Science |
| spelling | doaj.art-4db0fb15386e46ec841ad4362e6b0d0f2024-01-05T01:26:49Zengcita konsultindoAsian Journal of Management, Entrepreneurship and Social Science2808-73992024-01-01401Factors Affecting Study Program SelectionMuhammad Sofyan Do Musa0Budiyanto Budiyanto1Suhermin Suhermin2Doctoral Program in Management Science, Sekolah Tinggi Ilmu Ekonomi Indonesia SurabayaSekolah TInggi Ilmu Ekonomi Indonesia SurabayaSekolah Tinggi Ilmu Ekonomi Indonesia Surabaya It is essential to understand and address the evolving factors influencing student decision-making in choosing study programs at universities in North Maluku to provide valuable insights for educational institutions. This research aims to analyze the factors influencing student decision-making in choosing a study program at universities in North Maluku, with a specific focus on the mediation role of psychological factors in the decision-making process. This research uses purposive sampling to acquire the data. A total of 219 respondents were acquired and analyzed using SEM. Socio-cultural has a positive and insignificant effect on psychology. The referral group has a negative and insignificant effect on psychology. Marketing communications have a negative and insignificant effect on psychology. Personal factors have a positive and significant influence on psychology. Socio-cultural factors have a negative and insignificant effect on decision-making. The referral group has a negative and insignificant effect on decision-making. Marketing communications have a positive and insignificant effect on decision-making. Personal factors have a positive and insignificant effect on decision-making. Psychology has a positive and significant influence on decision-making. Psychology mediates socio-cultural influences on decision-making. Psychology mediates the influence of reference groups on decision-making. Psychology does not mediate the influence of marketing communications on decision-making. Psychology mediates the influence of personal factors on students' decision-making. https://www.ajmesc.com/index.php/ajmesc/article/view/640Socio-culturalPersonal FactorsPsychologyMarketing CommunicationsDecision Makingreference group |
| spellingShingle | Muhammad Sofyan Do Musa Budiyanto Budiyanto Suhermin Suhermin Factors Affecting Study Program Selection Asian Journal of Management, Entrepreneurship and Social Science Socio-cultural Personal Factors Psychology Marketing Communications Decision Making reference group |
| title | Factors Affecting Study Program Selection |
| title_full | Factors Affecting Study Program Selection |
| title_fullStr | Factors Affecting Study Program Selection |
| title_full_unstemmed | Factors Affecting Study Program Selection |
| title_short | Factors Affecting Study Program Selection |
| title_sort | factors affecting study program selection |
| topic | Socio-cultural Personal Factors Psychology Marketing Communications Decision Making reference group |
| url | https://www.ajmesc.com/index.php/ajmesc/article/view/640 |
| work_keys_str_mv | AT muhammadsofyandomusa factorsaffectingstudyprogramselection AT budiyantobudiyanto factorsaffectingstudyprogramselection AT suherminsuhermin factorsaffectingstudyprogramselection |