Enoturismo: possibilidades e desafios para o desenvolvimento regional do turismo na região vinícola do Vale do São Francisco-Nordeste brasileiro
Wine tourism is growing in Brazil, already strengthened in the South, but also in structuring in the northeast. The São Francisco Valley, located in the semi ‑arid northeast, was improved by projects and investments in research and technology. It’s attracting national and international wineries expe...
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Format: | Article |
Language: | English |
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Instituto de Investigación Social y Turismo
2016-01-01
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Series: | PASOS Revista de Turismo y Patrimonio Cultural |
Online Access: | http://www.redalyc.org/articulo.oa?id=88147717011 |
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author | Paula Wabner Binfare Patrícia Lins de Arroxelas Galvão Cleber Augusto Trindade Castro |
author_facet | Paula Wabner Binfare Patrícia Lins de Arroxelas Galvão Cleber Augusto Trindade Castro |
author_sort | Paula Wabner Binfare |
collection | DOAJ |
description | Wine tourism is growing in Brazil, already strengthened in the South, but also in structuring in the northeast. The São Francisco Valley, located in the semi ‑arid northeast, was improved by projects and investments in research and technology. It’s attracting national and international wineries experiencing unusual growth in cities in the northeast, which was marked by drought and low human development index. By focusing on wine production, government and business are structured to the wine tourism. This study analyzes the performance of social actors involved in the wine tourism. To achieve this, it used the science literature, qualitative research through content analysis and visits to wineries, in order to ask the principals agents involved in the activity. Therefore, the wine tourism is perceived as a strategy to develop the destinations and also marketing opportunity to strengthen the image of the brand wine. Then, that can integrate micro ‑regions where you can take advantage of gastronomy combined with wine, promoting combined attraction. It must be understood as an element of coordination and integration between the rural and the society. The results of this analysis will demonstrate some theoretical considerations and practical implications for the wine industry and tourism. |
first_indexed | 2024-04-13T15:29:50Z |
format | Article |
id | doaj.art-4db27326c1274bb1972eddd1ee0a4b72 |
institution | Directory Open Access Journal |
issn | 1695-7121 |
language | English |
last_indexed | 2024-04-13T15:29:50Z |
publishDate | 2016-01-01 |
publisher | Instituto de Investigación Social y Turismo |
record_format | Article |
series | PASOS Revista de Turismo y Patrimonio Cultural |
spelling | doaj.art-4db27326c1274bb1972eddd1ee0a4b722022-12-22T02:41:25ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212016-01-0114512171227Enoturismo: possibilidades e desafios para o desenvolvimento regional do turismo na região vinícola do Vale do São Francisco-Nordeste brasileiroPaula Wabner BinfarePatrícia Lins de Arroxelas GalvãoCleber Augusto Trindade CastroWine tourism is growing in Brazil, already strengthened in the South, but also in structuring in the northeast. The São Francisco Valley, located in the semi ‑arid northeast, was improved by projects and investments in research and technology. It’s attracting national and international wineries experiencing unusual growth in cities in the northeast, which was marked by drought and low human development index. By focusing on wine production, government and business are structured to the wine tourism. This study analyzes the performance of social actors involved in the wine tourism. To achieve this, it used the science literature, qualitative research through content analysis and visits to wineries, in order to ask the principals agents involved in the activity. Therefore, the wine tourism is perceived as a strategy to develop the destinations and also marketing opportunity to strengthen the image of the brand wine. Then, that can integrate micro ‑regions where you can take advantage of gastronomy combined with wine, promoting combined attraction. It must be understood as an element of coordination and integration between the rural and the society. The results of this analysis will demonstrate some theoretical considerations and practical implications for the wine industry and tourism.http://www.redalyc.org/articulo.oa?id=88147717011 |
spellingShingle | Paula Wabner Binfare Patrícia Lins de Arroxelas Galvão Cleber Augusto Trindade Castro Enoturismo: possibilidades e desafios para o desenvolvimento regional do turismo na região vinícola do Vale do São Francisco-Nordeste brasileiro PASOS Revista de Turismo y Patrimonio Cultural |
title | Enoturismo: possibilidades e desafios para o desenvolvimento regional do turismo na região vinícola do Vale do São Francisco-Nordeste brasileiro |
title_full | Enoturismo: possibilidades e desafios para o desenvolvimento regional do turismo na região vinícola do Vale do São Francisco-Nordeste brasileiro |
title_fullStr | Enoturismo: possibilidades e desafios para o desenvolvimento regional do turismo na região vinícola do Vale do São Francisco-Nordeste brasileiro |
title_full_unstemmed | Enoturismo: possibilidades e desafios para o desenvolvimento regional do turismo na região vinícola do Vale do São Francisco-Nordeste brasileiro |
title_short | Enoturismo: possibilidades e desafios para o desenvolvimento regional do turismo na região vinícola do Vale do São Francisco-Nordeste brasileiro |
title_sort | enoturismo possibilidades e desafios para o desenvolvimento regional do turismo na regiao vinicola do vale do sao francisco nordeste brasileiro |
url | http://www.redalyc.org/articulo.oa?id=88147717011 |
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