Internationalization of Brazilian franchise chains: a comparative study

The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operat...

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Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид: Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira Junior, Ronaldo Couto Parente
Формат: Өгүүллэг
Хэл сонгох:English
Хэвлэсэн: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2015-05-01
Цуврал:RAE: Revista de Administração de Empresas
Нөхцлүүд:
Онлайн хандалт:https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/49249
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author Pedro Lucas de Resende Melo
Felipe Mendes Borini
Moacir de Miranda Oliveira Junior
Ronaldo Couto Parente
author_facet Pedro Lucas de Resende Melo
Felipe Mendes Borini
Moacir de Miranda Oliveira Junior
Ronaldo Couto Parente
author_sort Pedro Lucas de Resende Melo
collection DOAJ
description The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operating in the home market and 67 franchises with international operations; logistic regression was used to analyze data obtained from these sources. Our findings suggest that the development of a brand in international operations can be strategic for certain Brazilian franchise chains; this seems to be, however, a scarce resource for many franchises and it could be developed through international operations. With regard to the fees charged, the outcomes demonstrate that Brazilian franchises with international operations tend to charge lower fees from its franchisees to install new units. Regarding the monitoring and control of franchises, there is evidence that the monitoring capability is one of the determining factors in the development of Brazilian franchises international operations.
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language English
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spelling doaj.art-4def42041bde44b98825d076b51a01c02024-08-02T22:01:33ZengFundação Getulio Vargas, Escola de Administração de Empresas de São PauloRAE: Revista de Administração de Empresas0034-75902178-938X2015-05-01553Internationalization of Brazilian franchise chains: a comparative studyPedro Lucas de Resende MeloFelipe Mendes BoriniMoacir de Miranda Oliveira JuniorRonaldo Couto Parente The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operating in the home market and 67 franchises with international operations; logistic regression was used to analyze data obtained from these sources. Our findings suggest that the development of a brand in international operations can be strategic for certain Brazilian franchise chains; this seems to be, however, a scarce resource for many franchises and it could be developed through international operations. With regard to the fees charged, the outcomes demonstrate that Brazilian franchises with international operations tend to charge lower fees from its franchisees to install new units. Regarding the monitoring and control of franchises, there is evidence that the monitoring capability is one of the determining factors in the development of Brazilian franchises international operations. https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/49249FranchisingInternationalizationEmerging marketsSmall businessesentrepreneurship
spellingShingle Pedro Lucas de Resende Melo
Felipe Mendes Borini
Moacir de Miranda Oliveira Junior
Ronaldo Couto Parente
Internationalization of Brazilian franchise chains: a comparative study
RAE: Revista de Administração de Empresas
Franchising
Internationalization
Emerging markets
Small businesses
entrepreneurship
title Internationalization of Brazilian franchise chains: a comparative study
title_full Internationalization of Brazilian franchise chains: a comparative study
title_fullStr Internationalization of Brazilian franchise chains: a comparative study
title_full_unstemmed Internationalization of Brazilian franchise chains: a comparative study
title_short Internationalization of Brazilian franchise chains: a comparative study
title_sort internationalization of brazilian franchise chains a comparative study
topic Franchising
Internationalization
Emerging markets
Small businesses
entrepreneurship
url https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/49249
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AT ronaldocoutoparente internationalizationofbrazilianfranchisechainsacomparativestudy