Internationalization of Brazilian franchise chains: a comparative study
The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operat...
| Autori principali: | , , , |
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| Natura: | Articolo |
| Lingua: | English |
| Pubblicazione: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2015-05-01
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| Serie: | RAE: Revista de Administração de Empresas |
| Soggetti: | |
| Accesso online: | https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/49249 |