Internationalization of Brazilian franchise chains: a comparative study

Internationalization of Brazilian franchise chains: a comparative study

Εμφάνιση άλλων εκδόσεων (1)

The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operat...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira Junior, Ronaldo Couto Parente
Μορφή:	Άρθρο
Γλώσσα:	English
Έκδοση:	Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2015-05-01
Σειρά:	RAE: Revista de Administração de Empresas
Θέματα:	Franchising Internationalization Emerging markets Small businesses entrepreneurship
Διαθέσιμο Online:	https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/49249

Παρόμοια τεκμήρια

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