Internationalization of Brazilian franchise chains: a comparative study

Internationalization of Brazilian franchise chains: a comparative study

Taispeáin leaganacha eile (1)

The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operat...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí:	Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira Junior, Ronaldo Couto Parente
Formáid:	Alt
Teanga:	English
Foilsithe / Cruthaithe:	Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2015-05-01
Sraith:	RAE: Revista de Administração de Empresas
Ábhair:	Franchising Internationalization Emerging markets Small businesses entrepreneurship
Rochtain ar líne:	https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/49249

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