Internationalization of Brazilian franchise chains: a comparative study

Internationalization of Brazilian franchise chains: a comparative study

Бусад хувилбаруудыг харуулах (1)

The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operat...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид:	Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira Junior, Ronaldo Couto Parente
Формат:	Өгүүллэг
Хэл сонгох:	English
Хэвлэсэн:	Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2015-05-01
Цуврал:	RAE: Revista de Administração de Empresas
Нөхцлүүд:	Franchising Internationalization Emerging markets Small businesses entrepreneurship
Онлайн хандалт:	https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/49249

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