Internationalization of Brazilian franchise chains: a comparative study
The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operat...
| Үндсэн зохиолчид: | , , , |
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| Формат: | Өгүүллэг |
| Хэл сонгох: | English |
| Хэвлэсэн: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2015-05-01
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| Цуврал: | RAE: Revista de Administração de Empresas |
| Нөхцлүүд: | |
| Онлайн хандалт: | https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/49249 |
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INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY
Хэвлэсэн 2015-04-01
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