Internationalization of Brazilian franchise chains: a comparative study

Internationalization of Brazilian franchise chains: a comparative study

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The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operat...

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Detalhes bibliográficos
Main Authors: Pedro Lucas de Resende Melo, Felipe Mendes Borini, Moacir de Miranda Oliveira Junior, Ronaldo Couto Parente
Formato: Artigo
Idioma:English
Publicado em: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2015-05-01
Colecção:RAE: Revista de Administração de Empresas
Assuntos:
Franchising
Internationalization
Emerging markets
Small businesses
entrepreneurship
Acesso em linha:https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/49249

Internet

https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/49249

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