Consumer experience and the role of promotion on the mobile device market
In this study, the influence of promotion and product quality on customers’ satisfaction was analyzed. The research was conducted via a survey. The goal of the paper was to define and analyze the correlation between variables such as advertising, product quality, brand loyalty and customer satisfact...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad, Technical faculty Mihajlo Pupin, Zrenjanin
2017-01-01
|
| Series: | Journal of Engineering Management and Competitiveness |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/2334-9638/2017/2334-96381701011B.pdf |