| Summary: | Rural civilization is a pattern of human civilization that is profoundly linked
with values. Rural revitalization means the rejuvenation of rural civilization
under new historical circumstances. To that end, it is necessary to adopt a
holistically interpreting mode that transcends individual cases, and to look
through the wide-angle lens of civilization and grasp rural civilization’s
development trend of “prosperity-decline-rejuvenation,” as well as its
constructive route of “traditional construction-modern deconstructionneo-modern reconstruction.” This paper analyzes the “three-in-one” value
structure concerning rural civilization’s being a cultural carrier, its subjective
demands, and objective production, to understand and follow the diachronic
evolution of the position and function of rural civilization values “from being
a subject, through being an object, to being a subject.” Based on this, this
paper studies the construction of a subjective rural civilization with Chinese
characteristics in the new era and explores a possible approach to rural
revitalization through the rejuvenation of rural civilization. Accordingly,
the basic idea and strategy is to boost the rejuvenation of rural civilization
through innovative time-space integration; to establish rural civilization’s
subjective status and to always prioritize agricultural and rural development;
to rediscover and redefine the principles, values and functions of the rural
civilization construction in the new era; and to further advance campaigns
of rural civilization constructions to integrate the development of urban
civilization with that of rural civilization
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