University students’ insight on brand equity

The recognition of brand equity has been in a substantial amount of recent research. In this study, we investigated the indicators of brand equity, which include brand image, brand awareness, and brand loyalty, in the context of higher education in analyzing the students of 10 universities in Ho Chi...

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Bibliographic Details
Main Authors: Khoa T. Tran, Phuong V. Nguyen, Huynh Thi Sa Do, Lieu Thi Nguyen
Format: Article
Language:English
Published: Growing Science 2020-02-01
Series:Management Science Letters
Online Access:http://www.growingscience.com/msl/Vol10/msl_2020_25.pdf

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