MAIN ASPECTS OF INVESTMENT APPEAL OF SANATORIUM-RESORT SPHERE
<p>The purpose of the article consist in analysis of the main aspects of the investment attractiveness of the sanatorium resort institutes, exactly in marketing tools and techniques usage. The author has studied and systematized marketing tools which will increase the investment attractiveness...
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| Format: | Article |
| Language: | English |
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Science and Innovation Center Publishing House
2013-10-01
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| Series: | Sovremennye Issledovaniâ Socialʹnyh Problem |
| Subjects: | |
| Online Access: | http://journal-s.org/index.php/sisp/article/view/776 |
| _version_ | 1819130431089410048 |
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| author | Кристина Игоревна Беляева |
| author_facet | Кристина Игоревна Беляева |
| author_sort | Кристина Игоревна Беляева |
| collection | DOAJ |
| description | <p>The purpose of the article consist in analysis of the main aspects of the investment attractiveness of the sanatorium resort institutes, exactly in marketing tools and techniques usage. The author has studied and systematized marketing tools which will increase the investment attractiveness of sanatoriums activity. The results of research can be used by enterprises of sanatorium-resort complex and in the educational process in disciplines basics of marketing, strategic marketing, marketing in sectors and activities.</p><p><strong>DOI: <a href="http://dx.doi.org/10.12731/2218-7405-2013-9-35">http://dx.doi.org/10.12731/2218-7405-2013-9-35</a></strong></p> |
| first_indexed | 2024-12-22T08:59:30Z |
| format | Article |
| id | doaj.art-4dfe621db1b34cada0abd3e47e0fc451 |
| institution | Directory Open Access Journal |
| issn | 2218-7405 |
| language | English |
| last_indexed | 2024-12-22T08:59:30Z |
| publishDate | 2013-10-01 |
| publisher | Science and Innovation Center Publishing House |
| record_format | Article |
| series | Sovremennye Issledovaniâ Socialʹnyh Problem |
| spelling | doaj.art-4dfe621db1b34cada0abd3e47e0fc4512022-12-21T18:31:46ZengScience and Innovation Center Publishing HouseSovremennye Issledovaniâ Socialʹnyh Problem2218-74052013-10-0109421MAIN ASPECTS OF INVESTMENT APPEAL OF SANATORIUM-RESORT SPHEREКристина Игоревна Беляева0Российский государственный торгово-экономический университет, Пятигорский филиал<p>The purpose of the article consist in analysis of the main aspects of the investment attractiveness of the sanatorium resort institutes, exactly in marketing tools and techniques usage. The author has studied and systematized marketing tools which will increase the investment attractiveness of sanatoriums activity. The results of research can be used by enterprises of sanatorium-resort complex and in the educational process in disciplines basics of marketing, strategic marketing, marketing in sectors and activities.</p><p><strong>DOI: <a href="http://dx.doi.org/10.12731/2218-7405-2013-9-35">http://dx.doi.org/10.12731/2218-7405-2013-9-35</a></strong></p>http://journal-s.org/index.php/sisp/article/view/776investment attractionsanatorium-resort complexmarketing tools and instruments |
| spellingShingle | Кристина Игоревна Беляева MAIN ASPECTS OF INVESTMENT APPEAL OF SANATORIUM-RESORT SPHERE Sovremennye Issledovaniâ Socialʹnyh Problem investment attraction sanatorium-resort complex marketing tools and instruments |
| title | MAIN ASPECTS OF INVESTMENT APPEAL OF SANATORIUM-RESORT SPHERE |
| title_full | MAIN ASPECTS OF INVESTMENT APPEAL OF SANATORIUM-RESORT SPHERE |
| title_fullStr | MAIN ASPECTS OF INVESTMENT APPEAL OF SANATORIUM-RESORT SPHERE |
| title_full_unstemmed | MAIN ASPECTS OF INVESTMENT APPEAL OF SANATORIUM-RESORT SPHERE |
| title_short | MAIN ASPECTS OF INVESTMENT APPEAL OF SANATORIUM-RESORT SPHERE |
| title_sort | main aspects of investment appeal of sanatorium resort sphere |
| topic | investment attraction sanatorium-resort complex marketing tools and instruments |
| url | http://journal-s.org/index.php/sisp/article/view/776 |
| work_keys_str_mv | AT kristinaigorevnabelâeva mainaspectsofinvestmentappealofsanatoriumresortsphere |