Myślenie strategiczne w małych i średnich organizacjach
The article analyses strategic thinking in small and medium organizations in Poland. Building upon the psychological and managerial literature, we discuss theoretical foundations of strategic thinking. We provide an overview of research on strategy formulation and strategy content in small and med...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2014-03-01
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| Series: | Problemy Zarządzania |
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| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=166801 |
| Summary: | The article analyses strategic thinking in small and medium organizations in Poland. Building upon the
psychological and managerial literature, we discuss theoretical foundations of strategic thinking. We
provide an overview of research on strategy formulation and strategy content in small and medium
organizations. We present the results of empirical study focused on strategic planning, cognitive representation
of competitors and articulation of goals by Polish companies from SME sector. In conclusion
we present theoretical implementations and provide recommendations to managers of Polish SMEs. |
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| ISSN: | 1644-9584 2300-8792 |