“I Studied Myself All Summer.” Bringing Fashion Home in Covid-19 Times: Alice Pagani as Fashion Icon

From the transnational success of Baby (Andrea De Sica, 2008-2012), popular media have described Alice Pagani, co-star of the television series, as the symbol of a new generation of Italian actresses. In just a few years, her charismatic image has been associated with major luxury brands such as Gio...

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Main Author: Silvia Vacirca
Format: Article
Language:English
Published: University of Bologna 2022-07-01
Series:Cinergie
Subjects:
Online Access:https://cinergie.unibo.it/article/view/14366
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author Silvia Vacirca
author_facet Silvia Vacirca
author_sort Silvia Vacirca
collection DOAJ
description From the transnational success of Baby (Andrea De Sica, 2008-2012), popular media have described Alice Pagani, co-star of the television series, as the symbol of a new generation of Italian actresses. In just a few years, her charismatic image has been associated with major luxury brands such as Giorgio Armani. This essay analyzes the Instagram profile of celebrity, influencer and fashion icon Alice Pagani, in order to highlight how she managed to stage her latest incarnation as an "unfiltered" beauty, in the renewed pandemic framework. The essay will analyze the impact that the health emergency linked to Covid19 has had on the metamorphosis of its public image and authentication practices, from a gender point of view. In particular, the essay will closely examine her active participation in a new photographic genre that emerged from the pandemic, which was then widely copied: the home fashion editorial via FaceTime.
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spelling doaj.art-4e0a323608d440c6ac193dbd7013ad782022-12-22T01:23:54ZengUniversity of BolognaCinergie2280-94812022-07-012110312110.6092/issn.2280-9481/1436612689“I Studied Myself All Summer.” Bringing Fashion Home in Covid-19 Times: Alice Pagani as Fashion IconSilvia Vacirca0University of UdineFrom the transnational success of Baby (Andrea De Sica, 2008-2012), popular media have described Alice Pagani, co-star of the television series, as the symbol of a new generation of Italian actresses. In just a few years, her charismatic image has been associated with major luxury brands such as Giorgio Armani. This essay analyzes the Instagram profile of celebrity, influencer and fashion icon Alice Pagani, in order to highlight how she managed to stage her latest incarnation as an "unfiltered" beauty, in the renewed pandemic framework. The essay will analyze the impact that the health emergency linked to Covid19 has had on the metamorphosis of its public image and authentication practices, from a gender point of view. In particular, the essay will closely examine her active participation in a new photographic genre that emerged from the pandemic, which was then widely copied: the home fashion editorial via FaceTime.https://cinergie.unibo.it/article/view/14366fashioncelebrity culturegendercovid-19alice pagani
spellingShingle Silvia Vacirca
“I Studied Myself All Summer.” Bringing Fashion Home in Covid-19 Times: Alice Pagani as Fashion Icon
Cinergie
fashion
celebrity culture
gender
covid-19
alice pagani
title “I Studied Myself All Summer.” Bringing Fashion Home in Covid-19 Times: Alice Pagani as Fashion Icon
title_full “I Studied Myself All Summer.” Bringing Fashion Home in Covid-19 Times: Alice Pagani as Fashion Icon
title_fullStr “I Studied Myself All Summer.” Bringing Fashion Home in Covid-19 Times: Alice Pagani as Fashion Icon
title_full_unstemmed “I Studied Myself All Summer.” Bringing Fashion Home in Covid-19 Times: Alice Pagani as Fashion Icon
title_short “I Studied Myself All Summer.” Bringing Fashion Home in Covid-19 Times: Alice Pagani as Fashion Icon
title_sort i studied myself all summer bringing fashion home in covid 19 times alice pagani as fashion icon
topic fashion
celebrity culture
gender
covid-19
alice pagani
url https://cinergie.unibo.it/article/view/14366
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