What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives
Local seasonal food choices are environmentally relevant behaviors and a promising opportunity for enhancing sustainable food consumption. Therefore, we need a more integrated understanding of motives driving consumers to opt for food that is produced locally and also in its natural growing season....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-11-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/10/11/2715 |
| _version_ | 1797510292119224320 |
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| author | Laura Maria Wallnoefer Petra Riefler Oliver Meixner |
| author_facet | Laura Maria Wallnoefer Petra Riefler Oliver Meixner |
| author_sort | Laura Maria Wallnoefer |
| collection | DOAJ |
| description | Local seasonal food choices are environmentally relevant behaviors and a promising opportunity for enhancing sustainable food consumption. Therefore, we need a more integrated understanding of motives driving consumers to opt for food that is produced locally and also in its natural growing season. The aim of this study is to (i) identify which motives for local food choices are also relevant for local seasonal food choices and (ii) investigate whether environmental motives become (more) relevant for these environmentally friendly choices. To assess consumer perceptions of socioeconomic, health, and environmental aspects, a survey in combination with a choice-based conjoint experiment to measure consumer preferences for seasonal (apples) and non-seasonal choices (tomatoes) was conducted. The data were collected by means of an online-panel survey (<i>n</i> = 499) and analyzed using two structural equation models. Results revealed that while the support of the local economy presents the most relevant driver, consumers’ price sensibility is even more relevant as a barrier. What differs is the relevance of authenticity and local identity. While local seasonal food provides environmental benefits to consumers, these benefits have no implications for the relevance of environmental motives. Based on these findings, we derive evidence-based recommendations for policymakers and marketers and propositions for future research regarding additional drivers and barriers for local seasonal food consumption. |
| first_indexed | 2024-03-10T05:29:27Z |
| format | Article |
| id | doaj.art-4e3fa36ba76d43848d0fdd713547bceb |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-10T05:29:27Z |
| publishDate | 2021-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-4e3fa36ba76d43848d0fdd713547bceb2023-11-22T23:20:57ZengMDPI AGFoods2304-81582021-11-011011271510.3390/foods10112715What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key MotivesLaura Maria Wallnoefer0Petra Riefler1Oliver Meixner2Department of Economics and Social Sciences, Institute of Marketing and Innovation, University of Natural Resources and Life Sciences, Vienna, 1180 Wien, AustriaDepartment of Economics and Social Sciences, Institute of Marketing and Innovation, University of Natural Resources and Life Sciences, Vienna, 1180 Wien, AustriaDepartment of Economics and Social Sciences, Institute of Marketing and Innovation, University of Natural Resources and Life Sciences, Vienna, 1180 Wien, AustriaLocal seasonal food choices are environmentally relevant behaviors and a promising opportunity for enhancing sustainable food consumption. Therefore, we need a more integrated understanding of motives driving consumers to opt for food that is produced locally and also in its natural growing season. The aim of this study is to (i) identify which motives for local food choices are also relevant for local seasonal food choices and (ii) investigate whether environmental motives become (more) relevant for these environmentally friendly choices. To assess consumer perceptions of socioeconomic, health, and environmental aspects, a survey in combination with a choice-based conjoint experiment to measure consumer preferences for seasonal (apples) and non-seasonal choices (tomatoes) was conducted. The data were collected by means of an online-panel survey (<i>n</i> = 499) and analyzed using two structural equation models. Results revealed that while the support of the local economy presents the most relevant driver, consumers’ price sensibility is even more relevant as a barrier. What differs is the relevance of authenticity and local identity. While local seasonal food provides environmental benefits to consumers, these benefits have no implications for the relevance of environmental motives. Based on these findings, we derive evidence-based recommendations for policymakers and marketers and propositions for future research regarding additional drivers and barriers for local seasonal food consumption.https://www.mdpi.com/2304-8158/10/11/2715seasonal foodlocal foodchoice-based conjoint analysisdiscrete choice experimentconsumer preferencesustainable consumption |
| spellingShingle | Laura Maria Wallnoefer Petra Riefler Oliver Meixner What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives Foods seasonal food local food choice-based conjoint analysis discrete choice experiment consumer preference sustainable consumption |
| title | What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives |
| title_full | What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives |
| title_fullStr | What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives |
| title_full_unstemmed | What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives |
| title_short | What Drives the Choice of Local Seasonal Food? Analysis of the Importance of Different Key Motives |
| title_sort | what drives the choice of local seasonal food analysis of the importance of different key motives |
| topic | seasonal food local food choice-based conjoint analysis discrete choice experiment consumer preference sustainable consumption |
| url | https://www.mdpi.com/2304-8158/10/11/2715 |
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