WHAT INFLUENCES BUSINESS TRAVELERS BEHAVIORAL INTENTIONS OF TRAVEL BOOKING: A STUDY OF THE BOTTLENECKS OF ONLINE TRAVEL PORTALS
This study aims to explore the bottlenecks of the Online Travel Portals while catering to business travelers. Data collection was done from Online Travel Portals and 379 foreign tourists using varied scales to determine their comprehensive perceived experience, technology adoption perception, the...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2021-09-01
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| Series: | Geo Journal of Tourism and Geosites |
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| Online Access: | http://gtg.webhost.uoradea.ro/PDF/GTG-3-2021/gtg.37326-728.pdf |
| Summary: | This study aims to explore the bottlenecks of the Online Travel Portals while catering to business travelers. Data
collection was done from Online Travel Portals and 379 foreign tourists using varied scales to determine their comprehensive
perceived experience, technology adoption perception, the bottlenecks encountered and the ability to adapt while selecting online
travel portals. Findings revealed that building trust is a major bottleneck for business travelers as they are skeptical of online
transactions, cases of online thefts and internet security issues is another bottleneck. Safe and secure payment gateway is a big
hurdle. Hotels booked through Online Travel Portals are sometimes not up to the mark and quality is a major bottleneck Online
Travel Portals felt that expected tour components by the business travelers was the most problematic factor for them. Another
problem was the unfavourable payment terms with the suppliers as well as non-availability of right accommodation demanded by
the business travelers. Another bottleneck included not meeting the special needs of Business Travelers. |
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| ISSN: | 2065-0817 |