The Impact of Service Quality on Customer Satisfaction: A Study on Selected Retail Stores in India
Shopping in India has undergone a revolution with the introduction of modern formats, multiple channels and huge shifts in consumer buying behavior. Modern retailing has entered into India as is observed in the form of sprawling shopping centers, multi-storied malls and the huge complexes that offe...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
EconJournals
2016-10-01
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Series: | International Review of Management and Marketing |
Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/2990 |