Perceptions toward Plant-Based Milk Alternatives among Young Adult Consumers and Non-Consumers in Denmark: An Exploratory Study
The objective of this study was to determine associations among plant-based milk alternatives (PBMAs), sources of information on the PBMAs used, and the consumption of PBMAs among Danish young adult consumers and non-consumers of PBMAs. An online survey was conducted in May 2019. A total of 341 part...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-01-01
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| Series: | Foods |
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| Online Access: | https://www.mdpi.com/2304-8158/12/2/385 |
| _version_ | 1797442498255126528 |
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| author | Eliana Martínez-Padilla Ilona Faber Iben Lykke Petersen Einar Vargas-Bello-Pérez |
| author_facet | Eliana Martínez-Padilla Ilona Faber Iben Lykke Petersen Einar Vargas-Bello-Pérez |
| author_sort | Eliana Martínez-Padilla |
| collection | DOAJ |
| description | The objective of this study was to determine associations among plant-based milk alternatives (PBMAs), sources of information on the PBMAs used, and the consumption of PBMAs among Danish young adult consumers and non-consumers of PBMAs. An online survey was conducted in May 2019. A total of 341 participants (consumers: <i>n</i> = 171; non-consumers: <i>n</i> = 170) aged 16–35 years old completed the survey. Most consumers drank less than one glass of PBMAs per week, and oat drink was the most frequently consumed PBMAs. Oat drinks were primarily consumed with coffee/tea or porridge, while soy drinks were preferred to be consumed alone. Participants who perceived PBMAs as natural, good for health, tasty, or nutritionally equal to cow’s milk were more likely to be consumers of PBMAs. Additionally, participants who perceived PBMAs as highly processed or artificial were less likely to be consumers of PBMAs. For consumers, the most used sources of information on PBMAs were package labeling, followed by social media. The study´s results can help to improve marketing campaigns concerning the Danish retail of PBMA, whereby nutritional and sensory characteristics of PBMAs are highlighted through social networks and marketing strategies with product package labeling. |
| first_indexed | 2024-03-09T12:42:43Z |
| format | Article |
| id | doaj.art-4e5b0eb58caf435dbd7f3adcf687bb37 |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-09T12:42:43Z |
| publishDate | 2023-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-4e5b0eb58caf435dbd7f3adcf687bb372023-11-30T22:15:47ZengMDPI AGFoods2304-81582023-01-0112238510.3390/foods12020385Perceptions toward Plant-Based Milk Alternatives among Young Adult Consumers and Non-Consumers in Denmark: An Exploratory StudyEliana Martínez-Padilla0Ilona Faber1Iben Lykke Petersen2Einar Vargas-Bello-Pérez3Department of Food Science, Faculty of Science, University of Copenhagen, Rolighedsvej 26, DK-1958 Frederiksberg C, DenmarkDepartment of Food Science, Faculty of Science, University of Copenhagen, Rolighedsvej 26, DK-1958 Frederiksberg C, DenmarkDepartment of Food Science, Faculty of Science, University of Copenhagen, Rolighedsvej 26, DK-1958 Frederiksberg C, DenmarkSchool of Agriculture, Policy and Development New Agriculture Building, Earley Gate Whiteknights Road, P.O. Box 237, Reading, Berkshire RG6 6EU, UKThe objective of this study was to determine associations among plant-based milk alternatives (PBMAs), sources of information on the PBMAs used, and the consumption of PBMAs among Danish young adult consumers and non-consumers of PBMAs. An online survey was conducted in May 2019. A total of 341 participants (consumers: <i>n</i> = 171; non-consumers: <i>n</i> = 170) aged 16–35 years old completed the survey. Most consumers drank less than one glass of PBMAs per week, and oat drink was the most frequently consumed PBMAs. Oat drinks were primarily consumed with coffee/tea or porridge, while soy drinks were preferred to be consumed alone. Participants who perceived PBMAs as natural, good for health, tasty, or nutritionally equal to cow’s milk were more likely to be consumers of PBMAs. Additionally, participants who perceived PBMAs as highly processed or artificial were less likely to be consumers of PBMAs. For consumers, the most used sources of information on PBMAs were package labeling, followed by social media. The study´s results can help to improve marketing campaigns concerning the Danish retail of PBMA, whereby nutritional and sensory characteristics of PBMAs are highlighted through social networks and marketing strategies with product package labeling.https://www.mdpi.com/2304-8158/12/2/385consumer perceptionplant-basedsoyoatonline surveymilk alternatives |
| spellingShingle | Eliana Martínez-Padilla Ilona Faber Iben Lykke Petersen Einar Vargas-Bello-Pérez Perceptions toward Plant-Based Milk Alternatives among Young Adult Consumers and Non-Consumers in Denmark: An Exploratory Study Foods consumer perception plant-based soy oat online survey milk alternatives |
| title | Perceptions toward Plant-Based Milk Alternatives among Young Adult Consumers and Non-Consumers in Denmark: An Exploratory Study |
| title_full | Perceptions toward Plant-Based Milk Alternatives among Young Adult Consumers and Non-Consumers in Denmark: An Exploratory Study |
| title_fullStr | Perceptions toward Plant-Based Milk Alternatives among Young Adult Consumers and Non-Consumers in Denmark: An Exploratory Study |
| title_full_unstemmed | Perceptions toward Plant-Based Milk Alternatives among Young Adult Consumers and Non-Consumers in Denmark: An Exploratory Study |
| title_short | Perceptions toward Plant-Based Milk Alternatives among Young Adult Consumers and Non-Consumers in Denmark: An Exploratory Study |
| title_sort | perceptions toward plant based milk alternatives among young adult consumers and non consumers in denmark an exploratory study |
| topic | consumer perception plant-based soy oat online survey milk alternatives |
| url | https://www.mdpi.com/2304-8158/12/2/385 |
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