Food Craving and Its Relationship with Restriction and Liking in Japanese Females
Craved foods are thought to be those that are well liked but restricted. However, this claim has not been demonstrated empirically. Japanese female undergraduate students (n = 144) completed a questionnaire measuring their craving for, degree of liking, and frequency of restricting their eating of 4...
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| Format: | Article |
| Language: | English |
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MDPI AG
2014-04-01
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| Series: | Foods |
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| Online Access: | http://www.mdpi.com/2304-8158/3/2/208 |
| _version_ | 1818971218646138880 |
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| author | Sakura Komatsu Kenjiro Aoyama |
| author_facet | Sakura Komatsu Kenjiro Aoyama |
| author_sort | Sakura Komatsu |
| collection | DOAJ |
| description | Craved foods are thought to be those that are well liked but restricted. However, this claim has not been demonstrated empirically. Japanese female undergraduate students (n = 144) completed a questionnaire measuring their craving for, degree of liking, and frequency of restricting their eating of 47 widely consumed foods. The food with the highest mean craving score was rice. We plotted the craving scores as a function of restriction and liking scores for the 47 foods. The students’ craving scores were strongly correlated with their restriction scores and liking scores. Thus, craved foods are those that are restricted and liked. However, in both scatter plots, rice was an outlier. While it was the most craved food, neither the restriction nor liking score of rice was very high. These findings were consistent with the view that craved foods are generally liked, yet restricted, implying the generation of food related conflicts. Interestingly, the mechanism of craving rice, the main staple in Japan, may differ from other foods. |
| first_indexed | 2024-12-20T14:48:53Z |
| format | Article |
| id | doaj.art-4e9b9965e58e455cab86bab787bb9b9c |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-12-20T14:48:53Z |
| publishDate | 2014-04-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-4e9b9965e58e455cab86bab787bb9b9c2022-12-21T19:37:01ZengMDPI AGFoods2304-81582014-04-013220821610.3390/foods3020208foods3020208Food Craving and Its Relationship with Restriction and Liking in Japanese FemalesSakura Komatsu0Kenjiro Aoyama1Organization for Advanced Research and Education, Faculty of Psychology, Doshisha University, 1-3 Tatara Miyakodani, Kyotanabe, 610-0394, JapanFaculty of Psychology, Doshisha University, 1-3 Tatara Miyakodani, Kyotanabe, 610-0394, JapanCraved foods are thought to be those that are well liked but restricted. However, this claim has not been demonstrated empirically. Japanese female undergraduate students (n = 144) completed a questionnaire measuring their craving for, degree of liking, and frequency of restricting their eating of 47 widely consumed foods. The food with the highest mean craving score was rice. We plotted the craving scores as a function of restriction and liking scores for the 47 foods. The students’ craving scores were strongly correlated with their restriction scores and liking scores. Thus, craved foods are those that are restricted and liked. However, in both scatter plots, rice was an outlier. While it was the most craved food, neither the restriction nor liking score of rice was very high. These findings were consistent with the view that craved foods are generally liked, yet restricted, implying the generation of food related conflicts. Interestingly, the mechanism of craving rice, the main staple in Japan, may differ from other foods.http://www.mdpi.com/2304-8158/3/2/208food cravingrestrictionlikingrice cravingJapanese |
| spellingShingle | Sakura Komatsu Kenjiro Aoyama Food Craving and Its Relationship with Restriction and Liking in Japanese Females Foods food craving restriction liking rice craving Japanese |
| title | Food Craving and Its Relationship with Restriction and Liking in Japanese Females |
| title_full | Food Craving and Its Relationship with Restriction and Liking in Japanese Females |
| title_fullStr | Food Craving and Its Relationship with Restriction and Liking in Japanese Females |
| title_full_unstemmed | Food Craving and Its Relationship with Restriction and Liking in Japanese Females |
| title_short | Food Craving and Its Relationship with Restriction and Liking in Japanese Females |
| title_sort | food craving and its relationship with restriction and liking in japanese females |
| topic | food craving restriction liking rice craving Japanese |
| url | http://www.mdpi.com/2304-8158/3/2/208 |
| work_keys_str_mv | AT sakurakomatsu foodcravinganditsrelationshipwithrestrictionandlikinginjapanesefemales AT kenjiroaoyama foodcravinganditsrelationshipwithrestrictionandlikinginjapanesefemales |