Pengaruh Viral Marketing, Celebrity Endorser, Harga, dan Service Quality Terhadap Keputusan Pembelian Pengguna TikTok Shop
Penelitian ini bertujuan mengetahui pengaruh viral marketing, celebrity endorser, harga, service quality terhadap keputusan pembelian pengguna TikTok Shop. Penelitian dilaksanakan karena fenomena kenaikan aktivitas belanja online masyarakat Indonesia yang tidak sebanding dengan pertumbuhan digitalis...
Main Authors: | Natanael Jeremy Katiandagho, Syarif Hidayatullah |
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Format: | Article |
Language: | Indonesian |
Published: |
Universitas Serang Raya, Faculty of Economics and Business, Management Study Program
2023-06-01
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Series: | Sains Manajemen |
Online Access: | https://e-jurnal.lppmunsera.org/index.php/SM/article/view/5886 |
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