Customer satisfaction with last-mile delivery in Kenya: An online customer perspective

Customer satisfaction with last-mile delivery in Kenya: An online customer perspective

Background: An effective and efficient last-mile delivery service plays a critical role towards the growth of global online retail sales. In Kenya, online customers have often been unwilling to shop online again, mainly because of delivery issues. However, the extent to which customers are satisfied...

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Bibliographic Details
Main Authors:	Eric Mogire, Peter J. Kilbourn, Rose Luke
Format:	Article
Language:	English
Published:	AOSIS 2023-02-01
Series:	Journal of Transport and Supply Chain Management
Subjects:	customer satisfaction service quality last-mile delivery order fulfilment online retail
Online Access:	https://jtscm.co.za/index.php/jtscm/article/view/844

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