Credibility Perception of Viewers and Brand Equity: A Case Study of Private News Channels in Karachi

This research studies the key indicators of brand credibility of a selected number of private news channels and aims to reveal the association of brand credibility with the brand equity of these channels. Four private news channels reaching at national level with wide area coverage on cable TV acros...

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Bibliographic Details
Main Authors:	Talha Chishti, Mustaghis ur Rahman
Format:	Article
Language:	English
Published:	Shaheed Zulfikar Ali Bhutto Institute of Science and Technology 2010-06-01
Series:	JISR Management and Social Sciences & Economics
Subjects:	News channels brand credibility brand equity
Online Access:	https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/298

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