Marknaden som stilfrämjare
The market as a promoter of style. Book publishers, mediation and rhetorization around the last turn of the century Inspired by Franco Moretti’s distant reading, this article explores how economical and ideological changes in the market affect the form and content of literature. By examining a s...
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| Format: | Article |
| Language: | Danish |
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Föreningen för utgivande av Tidskrift för litteraturvetenskap
2015-01-01
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| Series: | Tidskrift för Litteraturvetenskap |
| Subjects: | |
| Online Access: | https://publicera.kb.se/tfl/article/view/8974 |
| _version_ | 1797659371056922624 |
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| author | Sofi Qvarnström |
| author_facet | Sofi Qvarnström |
| author_sort | Sofi Qvarnström |
| collection | DOAJ |
| description |
The market as a promoter of style. Book publishers, mediation and rhetorization around the last turn of the century
Inspired by Franco Moretti’s distant reading, this article explores how economical and ideological changes in the market affect the form and content of literature. By examining a small but distinct genre, novels and short stories about the Norrland forests and the industrialization process, the article discusses the relation between the increased book production, the many newly established publishing houses, the emergence of the market writer and the formation and reception of the genre. Also, the marketing of literature through book covers is shown to have a formative function for the genre because of the artistic imagery of the northern landscape and the general rhetorization in society of the concept of forest and Norrland.
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| first_indexed | 2024-03-11T18:14:07Z |
| format | Article |
| id | doaj.art-4eb7f855502e40c5881dc44a7b5eeaf0 |
| institution | Directory Open Access Journal |
| issn | 2001-094X |
| language | Danish |
| last_indexed | 2024-03-11T18:14:07Z |
| publishDate | 2015-01-01 |
| publisher | Föreningen för utgivande av Tidskrift för litteraturvetenskap |
| record_format | Article |
| series | Tidskrift för Litteraturvetenskap |
| spelling | doaj.art-4eb7f855502e40c5881dc44a7b5eeaf02023-10-16T09:31:23ZdanFöreningen för utgivande av Tidskrift för litteraturvetenskapTidskrift för Litteraturvetenskap2001-094X2015-01-01452-310.54797/tfl.v45i2-3.8974Marknaden som stilfrämjareSofi Qvarnström The market as a promoter of style. Book publishers, mediation and rhetorization around the last turn of the century Inspired by Franco Moretti’s distant reading, this article explores how economical and ideological changes in the market affect the form and content of literature. By examining a small but distinct genre, novels and short stories about the Norrland forests and the industrialization process, the article discusses the relation between the increased book production, the many newly established publishing houses, the emergence of the market writer and the formation and reception of the genre. Also, the marketing of literature through book covers is shown to have a formative function for the genre because of the artistic imagery of the northern landscape and the general rhetorization in society of the concept of forest and Norrland. https://publicera.kb.se/tfl/article/view/8974bookmarketgenremediationrhetorizationNorrland |
| spellingShingle | Sofi Qvarnström Marknaden som stilfrämjare Tidskrift för Litteraturvetenskap bookmarket genre mediation rhetorization Norrland |
| title | Marknaden som stilfrämjare |
| title_full | Marknaden som stilfrämjare |
| title_fullStr | Marknaden som stilfrämjare |
| title_full_unstemmed | Marknaden som stilfrämjare |
| title_short | Marknaden som stilfrämjare |
| title_sort | marknaden som stilframjare |
| topic | bookmarket genre mediation rhetorization Norrland |
| url | https://publicera.kb.se/tfl/article/view/8974 |
| work_keys_str_mv | AT sofiqvarnstrom marknadensomstilframjare |