| Summary: | This study focuses on proactive managerial actions, reflecting the implementation of knowledge management in the context of the Covid-19 pandemic. Management was compelled by the Covid-19
pandemic, and the transformation of preliminary information into knowledge allowed its creation, sharing, and efficient use in the short term. The conceptual model of this study combines actions
across three areas of influence in order to achieve a unified understanding of the knowledge among operational staff, management, and operational capacity. The results of this study reveal that knowledge dissemination, communication, and use of knowledge contribute to a unified operational response. Adaptability and operational capacity help implement knowledge management practices, make new products, share them with customers, and get through this pandemic context.
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