FOSTERING FINANCIAL INCLUSION: THE DETERMINANTS OF THE USERS BEHAVIOUR OF THE SMART ACT BRANCHLESS BANKING SERVICE

The presence of Smart Act Branchless Banking Service (SABBS) in Indonesia is expected to be able to encourage people to have bank accounts and obtain banking services so that it can increase financial inclusion. The purpose of this study is to examine the determinants of the SABBS users’ behaviour b...

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Main Authors: Supramono Supramono, Elsa Stefanie, Theresia Woro Damayanti
Format: Article
Language:English
Published: University of Oradea Publishing House 2020-09-01
Series:Oradea Journal of Business and Economics
Subjects:
Online Access:http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2020/10/OJBE_vol-52_20-30.pdf
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author Supramono Supramono
Elsa Stefanie
Theresia Woro Damayanti
author_facet Supramono Supramono
Elsa Stefanie
Theresia Woro Damayanti
author_sort Supramono Supramono
collection DOAJ
description The presence of Smart Act Branchless Banking Service (SABBS) in Indonesia is expected to be able to encourage people to have bank accounts and obtain banking services so that it can increase financial inclusion. The purpose of this study is to examine the determinants of the SABBS users’ behaviour based on Theory of Interpersonal Behaviour (TIB) and Technology Acceptance Model (TAM). Based on the integration of the two theories, 9 hypotheses can be formulated to be empirically tested. Based on the integration of the two theories, 9 hypotheses can be formulated. A sample of 200 respondents were obtained through a survey on the SABBS users and the data was analysed using Smart-PLS. The results show that: (1) perceived ease of use and perceived usefulness influence attitude towards SABBS; (2) attitude, social and affective factors have an influence on intention to use SABBS; (3) intention and habits influence the SABBS users’ behaviour. This study suggests that financial service authorities and the banking sector to increase financial inclusion must continue to foster public intentions to be willing to use SABBS. This can be done among others through structured and massive socialization about usefulness, easiness and security when using SABBS. This study also contributes, to reduce the research gap on the determinants of financial inclusion based on a behavioural approach.
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spelling doaj.art-4ecf70b6f10f457393ca77805df426912022-12-21T17:50:19ZengUniversity of Oradea Publishing HouseOradea Journal of Business and Economics2501-35992501-35992020-09-01522030https://doi.org/10.47535/1991ojbe108FOSTERING FINANCIAL INCLUSION: THE DETERMINANTS OF THE USERS BEHAVIOUR OF THE SMART ACT BRANCHLESS BANKING SERVICESupramono Supramono0Elsa Stefanie1Theresia Woro Damayanti2Universitas Kristen Satya Wacana, Salatiga, IndonesiaUniversitas Kristen Satya Wacana, Salatiga, IndonesiaUniversitas Kristen Satya Wacana, Salatiga, IndonesiaThe presence of Smart Act Branchless Banking Service (SABBS) in Indonesia is expected to be able to encourage people to have bank accounts and obtain banking services so that it can increase financial inclusion. The purpose of this study is to examine the determinants of the SABBS users’ behaviour based on Theory of Interpersonal Behaviour (TIB) and Technology Acceptance Model (TAM). Based on the integration of the two theories, 9 hypotheses can be formulated to be empirically tested. Based on the integration of the two theories, 9 hypotheses can be formulated. A sample of 200 respondents were obtained through a survey on the SABBS users and the data was analysed using Smart-PLS. The results show that: (1) perceived ease of use and perceived usefulness influence attitude towards SABBS; (2) attitude, social and affective factors have an influence on intention to use SABBS; (3) intention and habits influence the SABBS users’ behaviour. This study suggests that financial service authorities and the banking sector to increase financial inclusion must continue to foster public intentions to be willing to use SABBS. This can be done among others through structured and massive socialization about usefulness, easiness and security when using SABBS. This study also contributes, to reduce the research gap on the determinants of financial inclusion based on a behavioural approach.http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2020/10/OJBE_vol-52_20-30.pdffinancial inclusionbanking serviceattitudeintentionuser behaviour
spellingShingle Supramono Supramono
Elsa Stefanie
Theresia Woro Damayanti
FOSTERING FINANCIAL INCLUSION: THE DETERMINANTS OF THE USERS BEHAVIOUR OF THE SMART ACT BRANCHLESS BANKING SERVICE
Oradea Journal of Business and Economics
financial inclusion
banking service
attitude
intention
user behaviour
title FOSTERING FINANCIAL INCLUSION: THE DETERMINANTS OF THE USERS BEHAVIOUR OF THE SMART ACT BRANCHLESS BANKING SERVICE
title_full FOSTERING FINANCIAL INCLUSION: THE DETERMINANTS OF THE USERS BEHAVIOUR OF THE SMART ACT BRANCHLESS BANKING SERVICE
title_fullStr FOSTERING FINANCIAL INCLUSION: THE DETERMINANTS OF THE USERS BEHAVIOUR OF THE SMART ACT BRANCHLESS BANKING SERVICE
title_full_unstemmed FOSTERING FINANCIAL INCLUSION: THE DETERMINANTS OF THE USERS BEHAVIOUR OF THE SMART ACT BRANCHLESS BANKING SERVICE
title_short FOSTERING FINANCIAL INCLUSION: THE DETERMINANTS OF THE USERS BEHAVIOUR OF THE SMART ACT BRANCHLESS BANKING SERVICE
title_sort fostering financial inclusion the determinants of the users behaviour of the smart act branchless banking service
topic financial inclusion
banking service
attitude
intention
user behaviour
url http://ojbe.steconomiceuoradea.ro/wp-content/uploads/2020/10/OJBE_vol-52_20-30.pdf
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AT elsastefanie fosteringfinancialinclusionthedeterminantsoftheusersbehaviourofthesmartactbranchlessbankingservice
AT theresiaworodamayanti fosteringfinancialinclusionthedeterminantsoftheusersbehaviourofthesmartactbranchlessbankingservice