An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour

An Extended Model of the Theory of Planned Behaviour to Predict Local Wine Consumption Intention and Behaviour

The consumption of local agricultural products boosts the regional economy and employment whilst preserving the rural landscape and environment. In this research, the background of local wine consumption behaviour will be studied, using an extended model of the Theory of Planned Behaviour. Partial l...

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Bibliographic Details
Main Authors: Edgar J. Sabina del Castillo, Ricardo J. Díaz Armas, Desiderio Gutiérrez Taño
Format: Article
Language:English
Published: MDPI AG 2021-09-01
Series:Foods
Subjects:
local wine
theory of planned behaviour
consumer ethnocentrism
cosmopolitan
Online Access:https://www.mdpi.com/2304-8158/10/9/2187

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