Investigating the Relation between Visitor Attention and Visual Quality of Forest Landscape: A Mobile EEG Study

Forest-based destinations rely on quality forest landscapes as a critical resource, and recently the use of psychophysiological techniques that monitor the electrophysiological responses of the brain has gained research attention in forest landscape assessment. This study innovatively employed a mob...

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Main Authors: Jiangzhou Wu, Yongde Zhong, Ying Wang, Chen Gong
Format: Article
Language:English
Published: MDPI AG 2022-10-01
Series:Forests
Subjects:
Online Access:https://www.mdpi.com/1999-4907/13/10/1668
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author Jiangzhou Wu
Yongde Zhong
Ying Wang
Chen Gong
author_facet Jiangzhou Wu
Yongde Zhong
Ying Wang
Chen Gong
author_sort Jiangzhou Wu
collection DOAJ
description Forest-based destinations rely on quality forest landscapes as a critical resource, and recently the use of psychophysiological techniques that monitor the electrophysiological responses of the brain has gained research attention in forest landscape assessment. This study innovatively employed a mobile EEG methodology to investigate 130 participants’ attentional changes as they walked through the tourist tracks of a national park, and adopted a multi-method design triangulating the findings of a psychometric experiment, self-report measures, and expert assessments of forest landscapes. Results demonstrated a strong correlation between visitors’ attentional changes over time and on different tourist tracks, based on test–retest and alternate-form reliability testing. Moreover, the brain attention values showed some correspondence with the perceived visual quality of forest landscapes as rated by experts, and the consistency between the EEG and expert approaches was particularly evident in relation to landscapes of high and low aesthetic quality. Results provided persuasive evidence for the use of mobile EEG devices as a supplementary or alternative measure of visual quality assessment of forest landscape, and to inform landscape planning and experience design in forest-based destinations.
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spelling doaj.art-4ed9cc16a0ef401697e71c248a7110272023-11-24T00:10:04ZengMDPI AGForests1999-49072022-10-011310166810.3390/f13101668Investigating the Relation between Visitor Attention and Visual Quality of Forest Landscape: A Mobile EEG StudyJiangzhou Wu0Yongde Zhong1Ying Wang2Chen Gong3College of Tourism, Central South University of Forestry and Technology, Changsha 410004, ChinaCollege of Tourism, Central South University of Forestry and Technology, Changsha 410004, ChinaSchool of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong KongCollege of Tourism, Central South University of Forestry and Technology, Changsha 410004, ChinaForest-based destinations rely on quality forest landscapes as a critical resource, and recently the use of psychophysiological techniques that monitor the electrophysiological responses of the brain has gained research attention in forest landscape assessment. This study innovatively employed a mobile EEG methodology to investigate 130 participants’ attentional changes as they walked through the tourist tracks of a national park, and adopted a multi-method design triangulating the findings of a psychometric experiment, self-report measures, and expert assessments of forest landscapes. Results demonstrated a strong correlation between visitors’ attentional changes over time and on different tourist tracks, based on test–retest and alternate-form reliability testing. Moreover, the brain attention values showed some correspondence with the perceived visual quality of forest landscapes as rated by experts, and the consistency between the EEG and expert approaches was particularly evident in relation to landscapes of high and low aesthetic quality. Results provided persuasive evidence for the use of mobile EEG devices as a supplementary or alternative measure of visual quality assessment of forest landscape, and to inform landscape planning and experience design in forest-based destinations.https://www.mdpi.com/1999-4907/13/10/1668electroencephalograms (EEG)visual quality assessmentforest landscapeattentionpsychophysiological approach
spellingShingle Jiangzhou Wu
Yongde Zhong
Ying Wang
Chen Gong
Investigating the Relation between Visitor Attention and Visual Quality of Forest Landscape: A Mobile EEG Study
Forests
electroencephalograms (EEG)
visual quality assessment
forest landscape
attention
psychophysiological approach
title Investigating the Relation between Visitor Attention and Visual Quality of Forest Landscape: A Mobile EEG Study
title_full Investigating the Relation between Visitor Attention and Visual Quality of Forest Landscape: A Mobile EEG Study
title_fullStr Investigating the Relation between Visitor Attention and Visual Quality of Forest Landscape: A Mobile EEG Study
title_full_unstemmed Investigating the Relation between Visitor Attention and Visual Quality of Forest Landscape: A Mobile EEG Study
title_short Investigating the Relation between Visitor Attention and Visual Quality of Forest Landscape: A Mobile EEG Study
title_sort investigating the relation between visitor attention and visual quality of forest landscape a mobile eeg study
topic electroencephalograms (EEG)
visual quality assessment
forest landscape
attention
psychophysiological approach
url https://www.mdpi.com/1999-4907/13/10/1668
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