Analysis of Mobile Commerce in the SMEs of the European Union
This paper examines the situation of e-commerce and m-commerce in SMEs in the European Union and analyses if their behaviour in this field is determined by a series of factors, such as the size of the company, the type of business, turnover, etc. which may also influence their needs of specific trai...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2020-01-01
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| Series: | Tehnički Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/361361 |
| _version_ | 1797207063761256448 |
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| author | Luis Fernández Sanz Josefa Gómez Pérez Ana Castillo-Martinez* Sanjay Misra |
| author_facet | Luis Fernández Sanz Josefa Gómez Pérez Ana Castillo-Martinez* Sanjay Misra |
| author_sort | Luis Fernández Sanz |
| collection | DOAJ |
| description | This paper examines the situation of e-commerce and m-commerce in SMEs in the European Union and analyses if their behaviour in this field is determined by a series of factors, such as the size of the company, the type of business, turnover, etc. which may also influence their needs of specific training for their employees. This study is based on an online survey responded by 674 SMEs from eight different countries in Europe, aimed at providing training assistance to SMEs to support their efforts towards m-commerce. The objective is the analysis of the skills and knowledge to be recommended to employees of SMEs for a better preparation to implement the companies' strategy of m-commerce. Although analysis of results from survey has supported the initial goal of developing training courses for m-commerce which include different economic, legal and technical topics, it has mainly provided very relevant conclusions on the factors which impact the adoption of e-commerce and m-commerce by SMEs. |
| first_indexed | 2024-04-24T09:16:57Z |
| format | Article |
| id | doaj.art-4edd36146b3e4a479554f2b5b5a64dfa |
| institution | Directory Open Access Journal |
| issn | 1330-3651 1848-6339 |
| language | English |
| last_indexed | 2024-04-24T09:16:57Z |
| publishDate | 2020-01-01 |
| publisher | Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek |
| record_format | Article |
| series | Tehnički Vjesnik |
| spelling | doaj.art-4edd36146b3e4a479554f2b5b5a64dfa2024-04-15T16:41:22ZengFaculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in OsijekTehnički Vjesnik1330-36511848-63392020-01-012762062207110.17559/TV-20190524075657Analysis of Mobile Commerce in the SMEs of the European UnionLuis Fernández Sanz0Josefa Gómez Pérez1Ana Castillo-Martinez*2Sanjay Misra3University of Alcalá, Department of Computer Sciences, Edificio Politécnico, Campus Universitario, Ctra. Barcelona Km 33.6, 28871 Alcalá de Henares (Madrid), SpainUniversity of Alcalá, Department of Computer Sciences, Edificio Politécnico, Campus Universitario, Ctra. Barcelona Km 33.6, 28871 Alcalá de Henares (Madrid), SpainUniversity of Alcalá, Department of Computer Sciences, Edificio Politécnico, Campus Universitario, Ctra. Barcelona Km 33.6, 28871 Alcalá de Henares (Madrid), SpainCovenant University, KM. 10 Idiroko Road, Canaan Land, Ota, Ogun State, Nigeria; Atilim University, Kizilcasar Mahallesi, 06830 Incek Golbasi Ankara, TurkeyThis paper examines the situation of e-commerce and m-commerce in SMEs in the European Union and analyses if their behaviour in this field is determined by a series of factors, such as the size of the company, the type of business, turnover, etc. which may also influence their needs of specific training for their employees. This study is based on an online survey responded by 674 SMEs from eight different countries in Europe, aimed at providing training assistance to SMEs to support their efforts towards m-commerce. The objective is the analysis of the skills and knowledge to be recommended to employees of SMEs for a better preparation to implement the companies' strategy of m-commerce. Although analysis of results from survey has supported the initial goal of developing training courses for m-commerce which include different economic, legal and technical topics, it has mainly provided very relevant conclusions on the factors which impact the adoption of e-commerce and m-commerce by SMEs.https://hrcak.srce.hr/file/361361e-commerceEuropean Unionmarketm-commerceSMEsurvey |
| spellingShingle | Luis Fernández Sanz Josefa Gómez Pérez Ana Castillo-Martinez* Sanjay Misra Analysis of Mobile Commerce in the SMEs of the European Union Tehnički Vjesnik e-commerce European Union market m-commerce SME survey |
| title | Analysis of Mobile Commerce in the SMEs of the European Union |
| title_full | Analysis of Mobile Commerce in the SMEs of the European Union |
| title_fullStr | Analysis of Mobile Commerce in the SMEs of the European Union |
| title_full_unstemmed | Analysis of Mobile Commerce in the SMEs of the European Union |
| title_short | Analysis of Mobile Commerce in the SMEs of the European Union |
| title_sort | analysis of mobile commerce in the smes of the european union |
| topic | e-commerce European Union market m-commerce SME survey |
| url | https://hrcak.srce.hr/file/361361 |
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