Improving response rates using a monetary incentive for patient completion of questionnaires: an observational study

<p>Abstract</p> <p>Background</p> <p>Poor response rates to postal questionnaires can introduce bias and reduce the statistical power of a study. To improve response rates in our trial in primary care we tested the effect of introducing an unconditional direct payment o...

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Main Authors: Orchard Jo, Morton Veronica, King David, Houston Helen, Hood Kerenza, Hendry Maggie, Gillan Maureen GC, Gilbert Fiona J, Garratt Andrew, Fylan Fiona, Cross Ben, Cox Helen, Coulton Simon, Bryan Stirling, Atwell Christine, Brealey Stephen D, Robling Michael, Russell Ian T, Torgerson David, Wadsworth Valerie, Wilkinson Clare
Format: Article
Language:English
Published: BMC 2007-02-01
Series:BMC Medical Research Methodology
Online Access:http://www.biomedcentral.com/1471-2288/7/12
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Summary:<p>Abstract</p> <p>Background</p> <p>Poor response rates to postal questionnaires can introduce bias and reduce the statistical power of a study. To improve response rates in our trial in primary care we tested the effect of introducing an unconditional direct payment of £5 for the completion of postal questionnaires.</p> <p>Methods</p> <p>We recruited patients in general practice with knee problems from sites across the United Kingdom. An evidence-based strategy was used to follow-up patients at twelve months with postal questionnaires. This included an unconditional direct payment of £5 to patients for the completion and return of questionnaires. The first 105 patients did not receive the £5 incentive, but the subsequent 442 patients did. We used logistic regression to analyse the effect of introducing a monetary incentive to increase the response to postal questionnaires.</p> <p>Results</p> <p>The response rate following reminders for the historical controls was 78.1% (82 of 105) compared with 88.0% (389 of 442) for those patients who received the £5 payment (diff = 9.9%, 95% CI 2.3% to 19.1%). Direct payments significantly increased the odds of response (adjusted odds ratio = 2.2, 95% CI 1.2 to 4.0, P = 0.009) with only 12 of 442 patients declining the payment. The incentive did not save costs to the trial – the extra cost per additional respondent was almost £50.</p> <p>Conclusion</p> <p>The direct payment of £5 significantly increased the completion of postal questionnaires at negligible increase in cost for an adequately powered study.</p>
ISSN:1471-2288