Characteristics of Cosmetics Brands by Country of Origin According to the Opinion of Polish Consumers
Purpose: This article concerns the attitudes of Polish consumers toward the country of origin of the brand. The aim is to describe the characteristics of cosmetics brands depending on the country of origin according to the opinions of Polish consumers. Methodology: The study covers several types...
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| Format: | Article |
| Language: | English |
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Kozminski University
2018-09-01
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| Series: | Journal of Management and Business Administration, Central Europe |
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| Online Access: | https://mbace.eu/resources/html/article/details?id=181622 |