Investigating The Mediating Role of Financial Literacy on The Relationship Between Women Entrepreneurs’ Behavioral Biases and Investment Decision Making

Investigating The Mediating Role of Financial Literacy on The Relationship Between Women Entrepreneurs’ Behavioral Biases and Investment Decision Making

This study investigates the theoretical link between heuristic behavioral factors and the investment decision-making of women entrepreneurs, focusing on the impor­tance of financial literacy as a potential mediator shaping prudent decision-making. We argue that women’s financial literacy is an effic...

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Bibliographic Details
Main Authors: TAHIRA IRAM, Ahmad Raza Bilal, Zeshan Ahmad
Format: Article
Language:English
Published: Universitas Gadjah Mada 2023-02-01
Series:Gadjah Mada International Journal of Business
Subjects:
heuristic, financial literacy, women entrepreneurs, investment decision
Online Access:https://jurnal.ugm.ac.id/gamaijb/article/view/65457

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