The assessment of the organization's image from the point of view of JSC “Baltic Agro” consumers
The article examines the theoretical aspects of the formation of the organization's image. It emphasizes the importance of image in today's business, emphasizing that only by gaining the image of a supportive organization, companies gain a strong advantage in the market. The process of ima...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Šiaulių valstybinė kolegija / Šiauliai State Higher Education Institution
2023-10-01
|
| Series: | Taikomieji Moksliniai Tyrimai |
| Subjects: | |
| Online Access: | https://ojs.svako.lt/TMT/article/view/163 |
| _version_ | 1827789325865058304 |
|---|---|
| author | Tautvydas Skikas Virginija Latvėnienė |
| author_facet | Tautvydas Skikas Virginija Latvėnienė |
| author_sort | Tautvydas Skikas |
| collection | DOAJ |
| description | The article examines the theoretical aspects of the formation of the organization's image. It emphasizes the importance of image in today's business, emphasizing that only by gaining the image of a supportive organization, companies gain a strong advantage in the market. The process of image formation is distinguished, consisting of the internal culture of the organization, employee competencies, product value, manager's behavior, business reputation, social behavior of the organization, visual image and image of the consumers themselves. A questionnaire survey method was selected for the empirical study and a probabilistic method of selecting subjects was applied – random selection. The analysis of the survey results enabled to assess the JSC Baltic Agro company's image based on the distinguished image formation factors and the identified elements of the organization's image. |
| first_indexed | 2024-03-11T17:18:29Z |
| format | Article |
| id | doaj.art-4ef3705d8f6640feb3723e49b6fd5443 |
| institution | Directory Open Access Journal |
| issn | 2783-6290 |
| language | English |
| last_indexed | 2024-03-11T17:18:29Z |
| publishDate | 2023-10-01 |
| publisher | Šiaulių valstybinė kolegija / Šiauliai State Higher Education Institution |
| record_format | Article |
| series | Taikomieji Moksliniai Tyrimai |
| spelling | doaj.art-4ef3705d8f6640feb3723e49b6fd54432023-10-19T18:05:24ZengŠiaulių valstybinė kolegija / Šiauliai State Higher Education InstitutionTaikomieji Moksliniai Tyrimai2783-62902023-10-0122284810.56131/tmt.2023.2.2.163167The assessment of the organization's image from the point of view of JSC “Baltic Agro” consumersTautvydas Skikas0Virginija Latvėnienė1Šiaulių valstybinė kolegija / Higher Education Institution, Lithuania; Student of the IV year of continuous studies of the International Business study programmeŠiaulių valstybinė kolegija / Higher Education Institution, Lithuania; Lecturer at the Department of Business and AccountingThe article examines the theoretical aspects of the formation of the organization's image. It emphasizes the importance of image in today's business, emphasizing that only by gaining the image of a supportive organization, companies gain a strong advantage in the market. The process of image formation is distinguished, consisting of the internal culture of the organization, employee competencies, product value, manager's behavior, business reputation, social behavior of the organization, visual image and image of the consumers themselves. A questionnaire survey method was selected for the empirical study and a probabilistic method of selecting subjects was applied – random selection. The analysis of the survey results enabled to assess the JSC Baltic Agro company's image based on the distinguished image formation factors and the identified elements of the organization's image.https://ojs.svako.lt/TMT/article/view/163image of organizationexternal imageinternal imageelements of the imagefactors of image formation |
| spellingShingle | Tautvydas Skikas Virginija Latvėnienė The assessment of the organization's image from the point of view of JSC “Baltic Agro” consumers Taikomieji Moksliniai Tyrimai image of organization external image internal image elements of the image factors of image formation |
| title | The assessment of the organization's image from the point of view of JSC “Baltic Agro” consumers |
| title_full | The assessment of the organization's image from the point of view of JSC “Baltic Agro” consumers |
| title_fullStr | The assessment of the organization's image from the point of view of JSC “Baltic Agro” consumers |
| title_full_unstemmed | The assessment of the organization's image from the point of view of JSC “Baltic Agro” consumers |
| title_short | The assessment of the organization's image from the point of view of JSC “Baltic Agro” consumers |
| title_sort | assessment of the organization s image from the point of view of jsc baltic agro consumers |
| topic | image of organization external image internal image elements of the image factors of image formation |
| url | https://ojs.svako.lt/TMT/article/view/163 |
| work_keys_str_mv | AT tautvydasskikas theassessmentoftheorganizationsimagefromthepointofviewofjscbalticagroconsumers AT virginijalatveniene theassessmentoftheorganizationsimagefromthepointofviewofjscbalticagroconsumers AT tautvydasskikas assessmentoftheorganizationsimagefromthepointofviewofjscbalticagroconsumers AT virginijalatveniene assessmentoftheorganizationsimagefromthepointofviewofjscbalticagroconsumers |