STRATEGI PENGEMBANGAN DAN ANALISIS SWOT PADA PT. GARUDA INDONESIA TBK
The purpose of this research is to plan a creative and workable strategy for PT. Garuda Indonesia Tbk in an effort to respond to competition in the aviation market. This type of research is descriptive qualitative. Methods of data collection using literature study and data analysis used is a SWOT a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi dan Bisnis Asia Malang
2021-09-01
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| Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| Subjects: | |
| Online Access: | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/397 |
| _version_ | 1797773337062014976 |
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| author | Nely Supeni Wiwik Fitria Ningsih |
| author_facet | Nely Supeni Wiwik Fitria Ningsih |
| author_sort | Nely Supeni |
| collection | DOAJ |
| description |
The purpose of this research is to plan a creative and workable strategy for PT. Garuda Indonesia Tbk in an effort to respond to competition in the aviation market. This type of research is descriptive qualitative. Methods of data collection using literature study and data analysis used is a SWOT analysis. Based on the analysis of the Cartesian diagram shows that PT. Garuda Indonesia Tbk is included in quadrant II, which is supporting the Diversification strategy. The result of SO strategy analysis is that PT. Garuda Tbk must maximize the government's financial assistance program to restore the company's financial condition as well as to maintain the company's big name. The results of the ST strategy analysis are PT. Garuda Indonesia Tbk must maintain excellent facilities and services in order to face other aviation competitors. The results of the WO strategy analysis, namely the existence of a financial assistance program from the government, can also be used to improve the competence of company human resources. The results of the WT strategy analysis, namely PT. Garuda Indonesia Tbk must reduce operational costs while maintaining quality in order to be able to compete in the world of aviation.
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| first_indexed | 2024-03-12T22:04:58Z |
| format | Article |
| id | doaj.art-4ef8436ff41a42b39e024e788f256970 |
| institution | Directory Open Access Journal |
| issn | 0126-1258 2620-875X |
| language | English |
| last_indexed | 2024-03-12T22:04:58Z |
| publishDate | 2021-09-01 |
| publisher | Institut Teknologi dan Bisnis Asia Malang |
| record_format | Article |
| series | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| spelling | doaj.art-4ef8436ff41a42b39e024e788f2569702023-07-24T21:47:08ZengInstitut Teknologi dan Bisnis Asia MalangJurnal Ilmiah Bisnis dan Ekonomi Asia0126-12582620-875X2021-09-0115210.32815/jibeka.v15i2.397397STRATEGI PENGEMBANGAN DAN ANALISIS SWOT PADA PT. GARUDA INDONESIA TBKNely Supeni0Wiwik Fitria Ningsih1STIE MandalaSTIE Mandala The purpose of this research is to plan a creative and workable strategy for PT. Garuda Indonesia Tbk in an effort to respond to competition in the aviation market. This type of research is descriptive qualitative. Methods of data collection using literature study and data analysis used is a SWOT analysis. Based on the analysis of the Cartesian diagram shows that PT. Garuda Indonesia Tbk is included in quadrant II, which is supporting the Diversification strategy. The result of SO strategy analysis is that PT. Garuda Tbk must maximize the government's financial assistance program to restore the company's financial condition as well as to maintain the company's big name. The results of the ST strategy analysis are PT. Garuda Indonesia Tbk must maintain excellent facilities and services in order to face other aviation competitors. The results of the WO strategy analysis, namely the existence of a financial assistance program from the government, can also be used to improve the competence of company human resources. The results of the WT strategy analysis, namely PT. Garuda Indonesia Tbk must reduce operational costs while maintaining quality in order to be able to compete in the world of aviation. https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/397PT. Garuda Indonesia Tbk; SWOT Analysis; Diversification Strategy |
| spellingShingle | Nely Supeni Wiwik Fitria Ningsih STRATEGI PENGEMBANGAN DAN ANALISIS SWOT PADA PT. GARUDA INDONESIA TBK Jurnal Ilmiah Bisnis dan Ekonomi Asia PT. Garuda Indonesia Tbk; SWOT Analysis; Diversification Strategy |
| title | STRATEGI PENGEMBANGAN DAN ANALISIS SWOT PADA PT. GARUDA INDONESIA TBK |
| title_full | STRATEGI PENGEMBANGAN DAN ANALISIS SWOT PADA PT. GARUDA INDONESIA TBK |
| title_fullStr | STRATEGI PENGEMBANGAN DAN ANALISIS SWOT PADA PT. GARUDA INDONESIA TBK |
| title_full_unstemmed | STRATEGI PENGEMBANGAN DAN ANALISIS SWOT PADA PT. GARUDA INDONESIA TBK |
| title_short | STRATEGI PENGEMBANGAN DAN ANALISIS SWOT PADA PT. GARUDA INDONESIA TBK |
| title_sort | strategi pengembangan dan analisis swot pada pt garuda indonesia tbk |
| topic | PT. Garuda Indonesia Tbk; SWOT Analysis; Diversification Strategy |
| url | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/397 |
| work_keys_str_mv | AT nelysupeni strategipengembangandananalisisswotpadaptgarudaindonesiatbk AT wiwikfitrianingsih strategipengembangandananalisisswotpadaptgarudaindonesiatbk |