Content analysis of breast milk substitutes marketing on Chinese e‐commerce platforms

Content analysis of breast milk substitutes marketing on Chinese e‐commerce platforms

Abstract China has the largest and fastest‐growing breast milk substitutes (BMSs) market and a disproportionately low exclusive breastfeeding rate. Many BMS manufacturers have established Chinese e‐commerce stores. This marketing is of concern as it is likely to undermine breastfeeding. This study a...

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Bibliographic Details
Main Authors: Shannon Han, Huixi Chen, Yanting Wu, Rafael Pérez‐Escamilla
Format: Article
Language:English
Published: Wiley 2022-04-01
Series:Maternal and Child Nutrition
Subjects:
breastfeeding
breast milk substitutes
e‐commerce
food policy
health promotion
marketing
Online Access:https://doi.org/10.1111/mcn.13332

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