Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II
Today, marketing models and issues are increasingly becoming complex, leading to the use of complicated solutions. The application of novel methods in marketing and advertising planning is of interest to researchers of these fields. This has led to an increase in utilization of meta-heuristics based...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_62307_43b109af64052717275851bae0fddcc2.pdf |