Printed catalogues of booksellers as a source for the history of the book trade

Printed advertisements and lists of books for sales were used by publishers and booksellers in the fifteenth and sixteenth centuries respectively to promote and increase the sale of books in distant markets. This article proposes an overall interpretation of the uses of these catalogues in the trad...

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Main Authors: Christian Coppens, Angela Nuovo
Format: Article
Language:English
Published: Firenze University Press 2018-05-01
Series:JLIS.it
Subjects:
Online Access:https://jlis.fupress.net/index.php/jlis/article/view/401
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author Christian Coppens
Angela Nuovo
author_facet Christian Coppens
Angela Nuovo
author_sort Christian Coppens
collection DOAJ
description Printed advertisements and lists of books for sales were used by publishers and booksellers in the fifteenth and sixteenth centuries respectively to promote and increase the sale of books in distant markets. This article proposes an overall interpretation of the uses of these catalogues in the trade in books, the purposes they were designed to fulfil, and the reading public(s) they aimed to reach. Specific attention is paid to the book prices which are found in about 30% of the surviving printed catalogues. These represent a reliable testimony to the pricing policies some of the most important publishing firms, and the segments of the market they intended to serve. The catalogues are therefore among the main sources for our understanding of the mechanisms of the early modern book trade and its economic structure.
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spelling doaj.art-4f35622cbb924ea899b5894d34901ea52023-08-22T16:28:56ZengFirenze University PressJLIS.it2038-10262018-05-0192Printed catalogues of booksellers as a source for the history of the book tradeChristian Coppens0Angela Nuovo1University of Leuven, BelgiumUniversity of Udine, Department of Human studies Italy Printed advertisements and lists of books for sales were used by publishers and booksellers in the fifteenth and sixteenth centuries respectively to promote and increase the sale of books in distant markets. This article proposes an overall interpretation of the uses of these catalogues in the trade in books, the purposes they were designed to fulfil, and the reading public(s) they aimed to reach. Specific attention is paid to the book prices which are found in about 30% of the surviving printed catalogues. These represent a reliable testimony to the pricing policies some of the most important publishing firms, and the segments of the market they intended to serve. The catalogues are therefore among the main sources for our understanding of the mechanisms of the early modern book trade and its economic structure. https://jlis.fupress.net/index.php/jlis/article/view/401Book advertisements; Book trade; Book market; History of the book; 16th-century books; Printed booksellers’ catalogues; Early Modern Book prices
spellingShingle Christian Coppens
Angela Nuovo
Printed catalogues of booksellers as a source for the history of the book trade
JLIS.it
Book advertisements; Book trade; Book market; History of the book; 16th-century books; Printed booksellers’ catalogues; Early Modern Book prices
title Printed catalogues of booksellers as a source for the history of the book trade
title_full Printed catalogues of booksellers as a source for the history of the book trade
title_fullStr Printed catalogues of booksellers as a source for the history of the book trade
title_full_unstemmed Printed catalogues of booksellers as a source for the history of the book trade
title_short Printed catalogues of booksellers as a source for the history of the book trade
title_sort printed catalogues of booksellers as a source for the history of the book trade
topic Book advertisements; Book trade; Book market; History of the book; 16th-century books; Printed booksellers’ catalogues; Early Modern Book prices
url https://jlis.fupress.net/index.php/jlis/article/view/401
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